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The industry’s leading video personalization platform, AdGreetz has announced partnership with TikTok, a globally acknowledged and most downloaded social networking service. The relationship increases the ability of TikTok to enable advertisers to interact more effectively with users by producing, implementing and optimizing hyper-personalized content and messages in real-time. Prudential plc is the first brand to use a hyper personalization on TikTok, to launch its new Pulse health application. Prudential deployed 1,362 video creators that were closely linked to their users during a significant demographic age (18-44 years). The personalization of the Pulse campaign included location, gender, time and video messages that highlighted the unique features and benefits of the application.

Lorry Destainville, Director of Marketing Partnerships at TikTok, said that, every day, the world is changing and the needs of society are evolving daily. They are responsible for meeting the best needs possible at TikTok. The partnership with AdGreetz made perfect sense by integrating marketing capabilities through the platform. They have proved themselves to be one of the best tools in which advertisers can communicate specific messages tailored to individual users.

Eric Frankel, CEO / Founder of AdGreetz, said that AdGreetz is pleased to join forces with TikTok and to enable its advertisers to revolutionize the way they communicate with their customers. They range from one-to-one generic ads to thousands (or millions) of intelligent, data-driven, relevant and hyper-personalized messages that correspond to each recipient.

About TikTok:

TikTok is the world’s leading destination for short-term mobile videos. They have offices in L.A., New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. Their mission is to capture and present the creativity, knowledge and moments of daily life in the world. It allows everyone to be a creator directly from their smartphones, encouraging users to share their passion and creative expression through their videos.

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About AdGreetz:

AdGreetz headquartered in Los Angeles with offices in New York, London, Paris and Bangalore. They allow advertisers to build stronger customer relations and boost confidence easily. It is a platform for brands to generate and deploy millions of personalized video and display messages to increase revenues.

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