Everywhere we look, businesses are trying to brace themselves against the adverse effects of COVID-19. The global crisis has led many organizations to reconsider some of their core practices, including how they connect with customers and market their products. With many buyers shopping from the comfort of their homes, they have the time to analyze… Read More »

How are Social Media Platforms Addressing COVID-19 Crisis Worldwide?

Social Media Platform

COVID-19 has largely created a diversified, deadly, and long-lasting impact on the lives of the global masses. Our lives have become limited inside the closed doors, with a persistent fear of health threats. In this pandemic, the social media platforms powered by the digitalization of the world are keeping us connected. During this crisis the… Read More »

What is Sales Enablement and Why is it Significant in 2020?

Sales Enablement

Sales have evolved, so has the buyer’s journey, and that too in the most dramatic way possible. Google, in its well-known Zero Moment of Truth (ZMOT) whitepaper, told the world how buyers, now more than ever, are conducting thorough research about the product or service. As a result, they are equipped with smart questions, buying criteria, and well-thought-out… Read More »

Why Webinar is one of the Key Mar-Tech Channels for Sales Expansion?


In this uncertain time of the COVID-19 pandemic, the instincts and traditional approaches of sales representatives have been limiting the sales; it’s hard to sell with uncertain economic conditions like these. The sales team needs to learn new strategies and skills, to deal with this situation. A webinar can be an effective tool and a… Read More »

How Can Marketing Leaders Manage the Impact of Coronavirus (COVID-19)?

impact of Covid19

The spread of Coronavirus is at its highest peak and businesses worldwide are taking the brunt of it. Around the globe, businesses are closing down and companies going bankrupt due to various restrictions put-up by the Government for the safety of their citizens. With social distance and remote work becoming the new normal, it is… Read More »

The Future of Consumer Data Trends

Data Trends

“If you try to sell to everyone, then you’ll end up selling to no-one.” If you are not out there talking to a specific group of people, there’s a good chance your message will be lost drowning in the sea of unfocused noise. Targeting a particular market does not mean that you must neglect the… Read More »

How Mobile Apps Can Keep Boosting Your Customer Experience ?

Mobile Apps

Mobile marketing is the easiest and yet the most profitable way to get more customer engagement. The report suggests that an average user spends more than 3 hours per day browsing on the smartphone. This habit creates a significant market opportunity. But engaging customers is not a piece of cake! There are multiple strategies and… Read More »

Data-Driven Email Marketing is the Future of Marketing Strategy

Email Marketing

According to Dela Quist, “To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online, or engage with social media.” The quote becomes more relevant as research suggests an average of 111 emails gets dropped in a customer’s inbox. This data can be used as… Read More »