COVID-19 IMPACT ON SALES ENABLEMENT IN 2020

SALES ENABLEMENT

Everywhere we look, businesses are trying to brace themselves against the adverse effects of COVID-19. The global crisis has led many organizations to reconsider some of their core practices, including how they connect with customers and market their products. With many buyers shopping from the comfort of their homes, they have the time to analyze… Read More »

What is Sales Enablement and Why is it Significant in 2020?

Sales Enablement

Sales have evolved, so has the buyer’s journey, and that too in the most dramatic way possible. Google, in its well-known Zero Moment of Truth (ZMOT) whitepaper, told the world how buyers, now more than ever, are conducting thorough research about the product or service. As a result, they are equipped with smart questions, buying criteria, and well-thought-out… Read More »