Guest Articles

Straight From The Influencer's Desk : Guest Articles


Customer Experience – A New Brand Mantra

In 2011, in his documentary called the secrets of superbrands BBC’s reporter Alex Riley revealed stunning news about the famous technology brand Apple that came as a surprise to a lot of people in the business world. He discovered that Apple Stimulates ‘Religious’ Reaction In their Fan’s Brains.

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David Raab

What Marketers Need to Know About Privacy Technology

Why should marketers care about data privacy? The primary reason is obvious: because their customers do. Research consistently shows sharp increases in consumer concern about maintaining (or regaining) control over their data. For example, this Ponemon Institute survey-

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Evolution vs. Revolution in Digital Self-Service

Innovation and change are required but can be difficult to achieve. Using an evolutionary instead of revolutionary approach, every company can join the new age of digital customer self-service with automated visual solutions.

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