Guest Articles

Straight From The Influencer's Desk : Guest Articles

Jeff S

Voice SEO and Its Impact on Marketing in 2021

Marketing your business can be an incredibly complex process. With so many marketing channels of which to keep track of, it can be challenging to know what to prioritize.Search engine optimization, or SEO, continues

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I Wadi

Impact of IR4.0 on Energy Sector’s Performance

The Fourth Industrial Revolution, IR4.0, brought with it a framework for implementing advanced technologies, which triggered the commencement of many Digital Transformation projects to comply with IR4.0 guidelines.

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ADAM COOPER

Eligibility and Trust in a Digital World

Adam Cooper Twitter Linkedin Digital identification platforms are actively becoming critical national infrastructure: They are enabling the digital transformation of services, creating opportunities for innovation,…

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Andrea Danielli

The Race For Digital Identity

In the last two years, due to the pandemic, which has increased interactions for fully digital channels, digital identity has won great attention from banking and financial players. There are many initiatives, public and private, proposing to customers digital

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Anand Natrajan

The Future Of Tracking User Data

Every article about digital advertising nowadays seems to either bemoan or celebrate the demise of cookies. Articles careen between opinions, finger-pointing and technology alternatives. What, in the end, will happen?

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Danial

Analytics changes the World

You probably have something in common with Garry Kasparov and Lee Se-dol – you are outstanding at what you do, but a machine can do it better. Today there are few tasks where a machine cannot outperform a human with regards to time, cost, and quality. This is in itself nothing

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Omkar Pimple

Digital Education For All – Is Mobile Learning The Way Ahead?

In 2018, 19-year-old Anita moved from her hometown in Veraval to Mumbai to study at a prestigious undergraduate college to chase her dreams. In 2020, she moved back to Veraval to live with her parents at their farm due to the Covid-19 pandemic. Her college tried to continue operations

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Rajesh

Customer Experience – A New Brand Mantra

In 2011, in his documentary called the secrets of superbrands BBC’s reporter Alex Riley revealed stunning news about the famous technology brand Apple that came as a surprise to a lot of people in the business world. He discovered that Apple Stimulates ‘Religious’ Reaction In their Fan’s Brains.

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David Raab

What Marketers Need to Know About Privacy Technology

Why should marketers care about data privacy? The primary reason is obvious: because their customers do. Research consistently shows sharp increases in consumer concern about maintaining (or regaining) control over their data. For example, this Ponemon Institute survey-https://www.idexpertscorp.com

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Evolution vs. Revolution in Digital Self-Service

Innovation and change are required but can be difficult to achieve. Using an evolutionary instead of revolutionary approach, every company can join the new age of digital customer self-service with automated visual solutions. Customer Experience (CX) and Customer Care have always been one of the most critical

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