Guest Articles

Straight From The Influencer's Desk : Guest Articles

Alexander K

The future is now: Loyalty Programs and NFTs

The future has arrived, or so it seems. A new reality of products has come to the attention of future-minded companies and individuals which is causing quite a lot of hype: Non-fungible tokens (NFTs). Don’t worry, this isn’t an Aldous Huxley-ian

Read More »
Alexander K

Loyalty Programs and Economic Crises

The global pandemic is one of the most significant damaging forces to hit our global economy since World War Two. In a recent study commissioned by the Brookings Institute in Washington, the global economy contracted by 3.5% (Yeyati et al., 2021).

Read More »
Nitin K

Virtual Reality, Legal Tech’s New Frontier

Virtual Reality, as technology, holds much promise for the legal profession in the future. It has proved multiple use cases in other industries, and the technology itself is gathering momentum and maturity towards mass adoption. As this decade unfolds

Read More »
Jeff S

Voice SEO and Its Impact on Marketing in 2021

Marketing your business can be an incredibly complex process. With so many marketing channels of which to keep track of, it can be challenging to know what to prioritize.Search engine optimization, or SEO, continues

Read More »
I Wadi

Impact of IR4.0 on Energy Sector’s Performance

The Fourth Industrial Revolution, IR4.0, brought with it a framework for implementing advanced technologies, which triggered the commencement of many Digital Transformation projects to comply with IR4.0 guidelines.

Read More »

Eligibility and Trust in a Digital World

Adam Cooper Twitter Linkedin Digital identification platforms are actively becoming critical national infrastructure: They are enabling the digital transformation of services, creating opportunities for innovation,…

Read More »
Andrea Danielli

The Race For Digital Identity

In the last two years, due to the pandemic, which has increased interactions for fully digital channels, digital identity has won great attention from banking and financial players. There are many initiatives, public and private, proposing to customers digital identities, i.e., systems that create

Read More »
Anand Natrajan

The Future Of Tracking User Data

Every article about digital advertising nowadays seems to either bemoan or celebrate the demise of cookies. Articles careen between opinions, finger-pointing and technology alternatives. What, in the end, will happen?

Read More »

Analytics changes the World

You probably have something in common with Garry Kasparov and Lee Se-dol – you are outstanding at what you do, but a machine can do it better. Today there are few tasks where a machine cannot outperform a human with regards to time, cost, and quality. This is in itself nothing

Read More »
Omkar Pimple

Digital Education For All – Is Mobile Learning The Way Ahead?

In 2018, 19-year-old Anita moved from her hometown in Veraval to Mumbai to study at a prestigious undergraduate college to chase her dreams. In 2020, she moved back to Veraval to live with her parents at their farm due to the Covid-19 pandemic. Her college tried to continue operations

Read More »

Customer Experience – A New Brand Mantra

In 2011, in his documentary called the secrets of superbrands BBC’s reporter Alex Riley revealed stunning news about the famous technology brand Apple that came as a surprise to a lot of people in the business world. He discovered that Apple Stimulates ‘Religious’ Reaction In their Fan’s Brains.

Read More »
David Raab

What Marketers Need to Know About Privacy Technology

Why should marketers care about data privacy? The primary reason is obvious: because their customers do. Research consistently shows sharp increases in consumer concern about maintaining (or regaining) control over their data. For example, this Ponemon Institute survey-

Read More »

Evolution vs. Revolution in Digital Self-Service

Innovation and change are required but can be difficult to achieve. Using an evolutionary instead of revolutionary approach, every company can join the new age of digital customer self-service with automated visual solutions. Customer Experience (CX) and Customer Care have always been one of the most critical

Read More »