Tenjit Dev Sharma

Business Intelligence

With the emergence of Facebook, Instagram, Twitter, Pinterest, and Snapchat, social media networks along with SEO, have become the foundation of marketing strategies for companies of all shapes and sizes. 

You will be astonished to know that every day, 4.3 billion messages on Facebook are posted daily and more than 4 million hours of content is uploaded to YouTube. From Facebook and Twitter to Instagram and YouTube, every social media network is brimming in data.

With the rise of data exponentially for analysis, it has become imperative to use robust yet sophisticated data analytics and BI solutions for informed decision making and getting critical business insights of your digital marketing campaigns. 

This may be the reason why more and more marketers are turning to business intelligence and its robust tools. By using latest business intelligence tools, marketers can easily gather and analyze piles of data within a couple of minutes and convert it into intuitive and visually-appealing reports in form of bar graphs, pie-charts, tables, and dashboards so that one can make more appropriate decisions in a jiffy.

Without further ado, let’s discover how business intelligence can maximize your digital marketing strategies.

#1 Bid Adieu To Guesswork Forever

Before the digital era, marketers didn’t have enough sources of collecting feedback or information of their campaign and those resources which were available at that time lacked the potential of providing critical insights about their marketing campaign. 

Owing to this, many times marketers had to use their instinct and rely on their guesswork for running PR campaigns, which at times turn helpful, but not every time. As a result of this, most of the marketers feel challenged when it came to utilizing analysis and market research. 

Now, with the advent of business intelligence (BI) and its robust tools in the digital world, you don’t need to waste your time, efforts and money in experimenting with different marketing campaigns and bid adieu to guesswork forever.

With the help of business intelligence (BI) and its robust tools, you can gain insights of social media networks and find out which network is working best for you. Also, you can find out which of your posts are getting more viewed and in which demographic. 

As you can track every click, purchase, like or share, it becomes a piece of cake for you to determine which of your posts are getting the maximum online traction. Not just this, business intelligence (BI) can also turn out helpful for your SEO activities. 

From keyword research to keyword competition, keyword searches, click-through rates, and more similar sort of data can be collected through business intelligence. Once you have insight into data, you can determine your best course of action for optimization. Today, businesses are so fortunate that they have a plethora of useful resources at their disposal.

#2 Optimize your Digital Marketing Campaigns with Real-Time Analytics

It is unarguably true that real-time analysis of data plays a crucial role in optimizing your digital marketing campaign. Today, 9 out of 10 people turn to social media networks such as Facebook, Instagram, Twitter, Pinterest and search engines like Google, Yahoo and Bing to know about current events and latest news. Since, everyone turns to social media and search engines, because of that there is a continuous influx of fresh data and even just three days back data becomes outdated as data that’s one month old. 

That’s why marketers need to analyze the most recent data using real-time analytics which allow them to constantly monitor the most recent data to improve their marketing campaign performance and optimize costs simultaneously at the right time.

With real-time analytics, digital marketers can monitor virtually every digital marketing channel and make the most out of Facebook, Twitter, Instagram, Pinterest or any other social media network. Thanks to business intelligence platforms which provide real-time information, so that a business can market hundreds of thousands of products across multiple search engine networks and social media channels, knowing where to increase or decrease their advertisement spending. 

In a nutshell, by using business intelligence for your digital marketing campaign, you can stay on the top in your niche.

If some of your keywords are not bringing traffic and converting visitors into buyers, business intelligence can help you to find out those and fix the issue. Or, if you spend too much time on those social networks which are not working for your business, you can switch to those social media channels that are more profitable with the help of business intelligence.

#3 Understand Consumer Behavior through Social Analytics

As we have stated in the first point that business intelligence can be used to gather information like social shares, comments, likes, and mentions. This information can help out digital marketers to get a critical insight to understand the online behavior of their targeted audience. Now, we have two types of social analytics tools to understand the consumer behavior: Web analytics and social media analytics. Let’s discuss both of them one by one.

1. Web Analytics Tool: This tool can be used by digital marketers to determine sundry factors such as from which demographic maximum visitors are coming, by how much percent traffic of website has increased in the past days, weeks or month, by how much percent bounce rate of website has decreased and so on. 

The data or information collected through web analytics tools can help a marketer to identify the strong as well as weak areas of a website. Based on the real-time data you have collected, you can modify your strategies to draw more traffic to your website.

2. Social Media Analytics: This analytical tool can be used by digital marketers to collect information like shares, likes, comments, mentions, and other engagements across multiple social networks. Although web analytics tools are helpful to determine several factors, social media analytics can help marketers to understand a lot more about the online behavior of their targeted audience. 

Not just consumer behavior, social media analytics can help marketers to figure out which outreach methods are working, how consumers perceive their products online, and why your products are falling behind your competitors.

Brandwatch is one such popular social media monitoring tool which is widely used by digital marketers to understand their consumer behavior online and analyze them to make better marketing decisions. It mines Instagram, Facebook, Twitter, online reviews, blogs, and what not to bring the most relevant data to your business. Liked what you just read? Share it ahead with your friends and colleagues now. Because, sharing is caring. Also if using a data analytics and BI solution provider is in your list of IT initiatives, you may reach out to us at info@impressico.com

Tenjit Dev Sharma

Tenjit Dev Sharma is Senior Marketing Manager at Impressico Business Solutions, a Digital Transformation Consulting company with offices in US, Canada, UK and India.

Posted in Guest Articles By Tenjit Dev Sharma   Date December 17, 2020

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