Almost a decade ago, the internet dealt with intangibles. One could only send and receive emails, read articles, and correspond on forums. Today, the internet deals with assets, and these assets get stored in an encoded form on a network-to-network chain known as the Blockchain.
Over the last few years, Blockchain has seen many applications, primarily because of its transparent nature, which doesn’t require any central authority which means the data is not stored in any local server. Instead, it is located in a secured server distributed globally. As told by Statista, it is estimated that the size of the blockchain market will rise to $23.3 billion by 2023 and become a $176 billion industry by 2025. Therefore, it is hard to deny that the advertising industry, just like any other industry in the market, is eyeing digital ledgers’ disruptive influence with keen interest.
Native Advertising, thanks to its ability to monetize web media irrespective of size, is a match made-in-heaven for a digital ledger technology such as Blockchain. And to gain an appreciation for the power of digital ledgers in Native Advertising, it is crucial first to be familiar with digital ledger technology.
So, What Is A Blockchain App?
Blockchain apps are software applications that run atop a blockchain. These apps perform decentralized transactions that are then stored in a shared digital ledger. Due’s list of 101 foremost blockchain companies indicates that blockchain programming is increasingly being leveraged to aid a wide array of industries, such as Digital Advertising, Payment Systems, Supply Chain Management Solutions, and much more.
While talking about the future of blockchain development to FutureThinkers, Vitalik Buterin, the founder of Ethereum, underlined the cost-saving aspect of blockchain development. He stated that many intermediaries charge up to 20-30%, and if the concept of decentralization gets rapidly adopted, those numbers will decrease to near zero.
Such a significant advantage adds to why the ROI of Blockchain is much more than the conventional way of dealing with the finances involved in Native Advertising. In a digital ledger, publishers and advertisers alike can connect each other more efficiently than other bidding sites. The cost for the intermediation is much lower than with non-blockchain solutions. In simpler words, spending ad dollars through a digital ledger digital marketing platform can be done more cheaply, raising the advertiser’s ROI.
While digital ledger technology involves complicated technology, toiling with a blockchain developer can allow one to access its capabilities when it comes to Native Advertising. Mentioned below are the top 7 blockchain-based Native Advertising applications:
AdHive is an ad-tech start-up that has built a platform that automates the placement of native advertising with influencers. Rather than arranging native ad units on a case-by-case basis, the digital ledger matching system instantly deploys many units. It results in increased efficiency and time savings when setting native advertising.
By leveraging AI solution, AdHive solves crucial problem advertisers face that has everything to do with verifying advertising contacts and service levels. AdHive does so by ensuring that all the advertising tasks are complete, and then it issues rewards based on blockchain small contracts.
ClearCoin, a digital ledger start-up focused on reducing ad fraud, uses blockchain technology to solve modern solutions problems. The platform utilizes blockchains’ power to prevent the double-spending problem where digital resources are sold more than one time.
When it comes to ClearCoin, the ad units on the digital ledger are only allotted to one buyer, and this is performed in a public ledger, which is visible to all the participants in the market. The platform doesn’t only buy native units across different ad networks; it also provides tools to optimize advertising campaigns.
Qchain simplifies the buying and selling of digital advertising, including native advertising. Being a digital advertising platform still in its development stage, Qchain holds immense potential for digital media owners and advertisers. What sets Qchain apart from its counterparts is its particular focus on influencer marketing and native advertising.
Qchain is dedicated to delivering a smooth and seamless advertising experience. The platform’s biggest beneficiaries are small advertisers who can now easily access native advertising. Additionally, this transparent platform allows direct transacting in native advertising inventory.
With an ability to provide an outstanding amount of convenience to all of its participants, Qchain has the bold vision of transforming the entirety of digital marketing.
Being a decentralized ad platform, AdEx toils to eradicate fraud and ensure that advertisers pay only for the valid click-throughs. The platform leverages Blockchain smart contracts’ power to ensure that advertisers receive the results they are paying for. AdEx runs on top of the Ethereum digital ledger and is compatible with many advertising types.
Armed with both a transparent approach and an auditable ledger, AdEx allows greater transparency, making it easier for the advertisers to ascertain the value of their ad cents to a greater level than any other non-blockchain counterparts.
5. Native Video Box:
The video ads market is in an intense growth phase, and Native Video Box aims to capture this era. With consumers turning to internet video for entertainment and information, Native Video Box’s technology leverages artificial intelligence algorithms that automatically find out the most relevant native ads to match content a viewer is interested in.
Harnessing the power of Blockchain, Native Video Box addresses the problems associated with advertising management and content discovery. Native advertising based on video lets advertisers access the ever-growing segment of internet traffic.
AB-Chain is a Hong Kong-based digital advertising platform seeking to change the digital advertising market’s face by creating smarter metrics and enabling advertisers to purchase advertising space from publishers on a single platform. AB-Chain allows nascent businesses to advertise their brand without worrying about exchanging digital currencies for fiat currencies.
By accepting various kinds of cryptocurrencies, AB-Chain serves the mission of helping out companies that have issued ICOs and are reticent to convert those currencies to pay for advertising space. Being a new-generation advertising network, AB-Chain drives traffic for companies with cryptocurrency budgets.
A California-based company whose blockchain platform verifies and stores each marketing event to ensure transparent and accurate data. Lucidity utilizes smart contracts to provide marketing teams with real-time information into their ongoing marketing campaigns. It also lets ad publishers track payments and prevents fraud by flagging unauthentic bot views.
In 2018, Toyota observed a 21% growth in ad campaign performance by using Lucidity’s platform. The auto giant shifted its budget to higher performing sites and got rid of careless spending by blacklisting apps and websites that Lucidity determined as having high discrepancy levels.
The Real Question: Is Blockchain native advertising right for your brand?
As the most critical aspect of business decisions, data continues to be vulnerable to ad fraud and mismanagement. So, intertwining blockchain technology with native ad platforms emerges as the ideal solution. With the rapidly expanding digital advertising realm, it is safe to say that digital ledger platforms will keep growing by the minute.
One of the many advantages of digital ledger native ad platforms is their potential to efficiently match advertisers and publishers. Many marketers realize that with such state-of-the-art technology, advertising issues can be resolved quickly and with minimal time loss.
With Blockchain topping the list of digital marketing trends of 2020, there’s no denying that Blockchain is the future in the digital ads industry. Considering this, companies taking steps to incorporate blockchain technologies into their advertising platform will lead the way in the future, and it’s about time you added your business to this roaster!