Immersive technology is all set to transform how industries function, by representing practicality and usability of products and services. The concept of being in an imaginary world can be very alluring and the valuable nature of applications such as AR, VR and XR in engaging the senses needs to be acknowledged in today’s tech-driven landscape.
Let’s take a look at what Immersive Technology influences can be seen across these 10 Industries:
1. Education Should be More Technology Based
Interactive learning programs have reshaped the 21st century K-12 education system. Devices such as smart eyeglasses, tablets and smartphones are used to project kinetic cartoon pictures, engaging kids and increasing their learning capacity gradually. Moreover, smart story-telling applications have improved attention span as well.
A study reveals that 90% of teachers believe technology has influenced kids in a positive manner, fostering their interest to participate in learning activities. Companies have gone the extra mile to design innovative solutions make a classroom space more interesting. Here are few examples:
Google Expeditions: It accommodates 360˚ geographic scenes and objects from around the world to capture the attention of young minds. It allows educators bring context to learning material, by use of technology that is affordable and detailed.
Lifeliq: They are adept at making science more interesting with 3D, AR and VR technologies. New concepts and digital curriculum are designed to encourage more curiosity and engagement through exciting experiments.
Labster: Virtual science labs have been made available to students, which can be customized according to their skill levels. They can take part in courses designed to demonstrate and experience real-life laboratories, without having to worry about errors.
2. Immersive Technology Takes Healthcare as a Priority
Immersive technology has taken Healthcare in the right direction, providing necessary tools for quicker diagnoses and prescience to prepare for surgery. Processing vital information and deriving results have become faster and more accurate, eliminating lapses caused by a manual procedure.
AR apparatuses empower healthcare professionals and eliminate human errors with the help of technology-guided experiments. Apt treatment for the patient is determined and administered more systematically. 3D displays of organs/tumors have improved the manner in which specialists can analyze a patient’s condition, thus enabling effective medical procedures to follow.
3. Immersive Technology has Influenced Entertainment as well
AR and VR influences can be seen in the form of advanced gaming functions, bringing imagination to reality in movies and stage performances in live events or entertainment summits. The core purpose of the Entertainment industry, which is bringing satisfaction and delight to audiences, is fulfilled through the application of Immersive Technology.
These amusement platforms have seen amazing progress in the past few years and promise to entice in the future as well. Some inspiring examples using immersive technology in entertainment are:
Games: Rules of Survival, Elite Dangerous, AR Dragon and Zombie Gunship Revenant AR
Television: Invisible, Lost in Time and We are TVMovies
Notes on Blindness, Bashir’s Dream and Lincoln in the Bardo
4. E-Commerce Comes with Most Innovative Immersive Technology
E-Commerce has progressed at a faster pace owing to their sales proficiency and insistence on customer satisfaction. Immersive technology tools have allowed users to explore virtual showrooms and stores from the solace of their homes.
By leveraging the potential of AR and VR, browsing, selection and virtual trial rooms create a seamless and overwhelming journey for the user. Customers not only get the virtual experience of a physical store, but also feel content and motivated to explore further.
Some of the best examples of E-Commerce Industry using Immersive technology are:
It provides the convenience to try on make-up and outfits virtually and avail of makeup tips with the help of video tutorials. Customers are free to chase different looks, providing more confidence selecting and purchasing products.
Used for virtual home decoration and immersive advertising of branded furniture, customers can assess how different models fit in their home setting. In this way, they can purchase furniture that is more suited according to the dimensions and existing décor.
5. Can Immersive Technology stay out from Automobile Industry?
Immersive technology has made buying and riding experiences even more enjoyable. Traditionally, customers wishing to purchase a vehicle would go to showrooms to evaluate choices that were available on display. For those that weren’t, they would rely on pamphlets, word of mouth and small brochures to arrive at a decision. But, with new AR features, sellers are equipped with tools that project the image of vehicles in the real environment for more convenience.
Use of such progressive technology not only benefits manufacturing companies and dealerships by increasing sales, but also provides customers with memorable experiences. Other notable advantages are its security and reliability features. In case of negligence or system failure, immersive web apps are readily available to help users understand the cause behind disruption and provide probable solutions or means for further assistance.
6. Today even Sports is not Devoid of Immersive Technology
Vast improvements have been noted across the industry to persuade and capture audiences’ attention, improve athlete performance and coaching standards. Particularly addressing expectations of devoted audiences for various sporting events across the globe, stadium-like experience is being created with the use of immersive technology.
For sports enthusiasts and the more hard-core fans, enjoying a realistic experience from the comfort of their home environment is no longer just a dream. Taking part in simulated outdoor games is becoming a familiar concept as well. Be it for quality family time or joining the company of friends for an evening, Extended Reality has taken sporting experience to an altogether different level.
Sporting authorities and athletes are also using immersive applications, real-team depictions and practice equipment that imitate conditions on a playing field. These have been effective in assessing potential for improvement and formulating new training methods.
7. For a Relaxing Travel and Tourism Experience Trust on Immersive Technology
Favourite places and attractive travel destinations are just a click away. Immersive tours allow prospective customers to look for accommodation, local experiences and adventures as if they were present in person. This in itself is an impressive experience, engaging the mind, providing some much-needed relaxation and excitement for the plans ahead.
Travel experiences are further simplified by applications such as Google maps and Google translate. These eliminate the challenges and unknown elements that travelers normally face; and increase their confidence to explore local cultures and cuisines. Furthermore, image recognition technology is used to learn more about sites and historical influences in the region.
8. Real Estate is also Depending on Immersive Technology
Increased use of immersive technology in the real estate segment has changed the way home buyers, renters and businesses shortlist their choice of property. Traditional site visits have been replaced by virtual property tours and visualization apps.
Property seekers are offered a 3D tour of premises based on their explicit requirements; for instance, cost, preferred location, number of rooms and amenities. Devices such as a panoramic camera and VR headset provide all-round view of the property, making it easier to consider options that are most suitable.
Real-estate agencies have started using immersive technology instruments to create a better impression on clients, apart from basic intentions of cost and time saving. Customers also feel content since services include a complete insight into indoor design features and outdoor landscape.
9. Immersive Technology has Influenced Architecture:
AR and VR applications have changed the architectural design process, offering a platform for virtual creation and presentation of structures. Modeling functions have been simplified and subsequent benefits such as time saving and cost effectiveness are achieved effortlessly.
3D images and panoramic view of the creation can be assessed for any technical flaws or structural issues. Various angles of a given model can be viewed using applications such as Enscape and Autodesk Revit that add to flexibility levels. Since designs are developed without using conventional materials, such as paper, plastic, etc., it is an effective way to reduce wastage.
10. Aerospace Gets Lot of Support from Immersive Technology
Research, development and manufacturing potential in the industry have improved with extensive use of AR and VR technology. Assemblage concerns are minimized after testing is much more thorough with the use of 3D modeling and verification of specifications in a contained environment.
Positive influences of virtual reality have been applied to fulfill subsequent training needs. Pilot and ground crew trainees are allowed to experience real-life operations without putting them or passengers at risk. Practice in simulated conditions, including climatic changes and turbulence, increases their confidence.
As we can see, many industries have embraced the applications of Immersive Technology, regularly adding to the list of benefits derived. It has become somewhat of a familiar concept for many organizations, where as some are facilitating slower, but steady incorporations into the work environment. Considering the pace at which technology has developed, we can expect enhanced versions of immersive concepts to hit the market soon.