Mobile engagement typically starts at the very moment a user downloads an app. An app’s value is determined from the very beginning one starts to use it. This satisfactory use is essential to build a long-term relationship with the customer. The mobile customers demand an integrated and more personalized experience tailored especially to their wants and needs. The discussion on mobile engagement in 2020 becomes more contemporary as it shows a great prospect. But in this matter, data science reports and analytics have a big role to play!
In 2020, mobile engagement is a term that is not only widely influencing the market but has also essentially become a key driver for business enhancement. Mobile has a profound rooted impact on today’s world. It opens up new roads for brand engagement. Most of us spend a lot of time browsing through the internet, and that has created a scope for the business escalation. Mobile apps and mobile-friendly websites add to these inclinations. This mobile engagement generates lucrative prospects for almost all the servicing support, creating a considerable exposure for mobile marketing. Thus it is essential to get hold of the knowledge of mobile engagement in 2020 to help in catering to a larger population that believes in smart solutions, easy access, and top-notch services.
There are several factors which are working on behalf of better market prospects and different service solutions. It is suitable in such a context to know about mobile engagement in 2020 for better mobile marketing. Here are some of the facts to focus on:
Psychological Reasons and Human Habits
Almost 45% of the world’s population owns a smartphone, and the number of smartphone users in the world is around 3.5 Billion and it is increasing its number with each passing day. People spend many hours on their smartphones, and that is showing an excellent prospect for better business. Easy access to Wi-Fi and mobile data have influenced the market in a very positive manner. A survey suggests that approximately 50% of all email is opened on mobile devices. The social networking sites have also helped massively in adding the interest for more human engagement on smartphones. As the saying goes, “time is money,” the human engagement on smartphones and their inclination to get almost every help and services from mobiles prove the words more competent than ever.
Acts as Business Transformation Catalyst
The growing expectations of the customers and a better service drive the market force, and mobile devices are helping tremendously in that case. The constant mobile engagement enhances human dependency on various shopping sites, entertainment, and food websites. The need helps in concentrating more on mobile app searches rather than a typical laptop or PC search. Big brands that made their mark on the world by physical stores only now are greatly moved with the possibility of creating an even larger customer base with the help of mobile devices. The websites started as the initial leap for the brands towards a better customer engagement. But with the popularity and continuous growth of the apps lead them to work towards a better service, customer engagement, and mobile marketing.
Adds to the Service Process
The rapid growth of the smartphone industry creates new vistas for more organic traffic and human engagement. Last year more than 30% of all holiday shopping of Black Friday and Cyber Monday came from smartphones, and that indicates the prospect of mobile marketing. The exploding business-enhancement helps the brands and companies to come up with many offers and other benefits for customer enhancement. Online shopping and food ordering have reached its zenith, and it opens new doors to more personalized service ventures. Free coupons, smart payment, ‘try and buy’, free delivery, full refund and other such customer friendly options have shown extraordinary success in business enhancement.
Technological Advancement Acts in Favour
Technological advancements help in personalizing the smartphone. It has created a positive impact on the market for a better prospect. Technological support for personalized use of the smartphone has impacted the market greatly. Voice-based assistants such as Amazon Alexa or Google Assistant, along with the support of AI (Artificial Intelligence), AR (Augmented reality), and mobile CRM (Customer relationship management), are curving the argument more contemporary on mobile engagement in 2020. The additional benefit of customers using brand apps helps in gaining valuable data for analytics. This analytics eventually helps in a better understanding of human psychology and helps in futuristic market strategies. The dominance of real-time analytics has also had its advantage to get the organic data. The data supports in gaining more intrusive information of the customers, which eventually enhances customer activity. Amazon has used this method in suggestion and influencing the customers’ future decision based on their previous search, buy or shown interest.
Along with these, a number of interesting facts add to the importance of knowing all about mobile engagement in 2020.
1. The increasing number of mobile apps helps in understanding the analytics, which eventually supports the business to grow at a rapid scale.
2. Organic review creates better chances for service business and upgrades according to the mass demand. James Murdoch, the Chief Executive Officer of 21st Century Fox once said “Connectivity doesn’t just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn’t one-sided. It enables people to talk back.”
3. The free rating option is more effective in mobiles than any other device and has a positive impact on app and service betterment.
4. Several niche services such as personal stylist, diet food, gym and exercise mentoring, doctor on call, and so on are getting limelight to add more prospects for mobile marketing.
5. Mail and app notifications increase organic traffic and human engagement.
Tips to Increase Mobile Engagement in 2020
There is no doubt that mobile engagement will increase the growth of mobile marketing and the future looks promising. Technology being in its zenith, the current market situation is in great favor of tremendous digital growth. Though for the ultimate extension, some factors must be kept in mind. Let’s discuss those here.
Making a site that is ‘app-friendly’ is the crucial factor in getting more mobile engagement in 2020. Perfect SEO, on the other hand, is another way to get more engagement from mobile users. A study suggests that people are more proactive on their mobile use while searching for products and services than the usual web searches. Prediction says mobile ads will increase rapidly with time while the PC ads have not shown that much of a competence. So the digital growth of mobile marketing is in its fruition. The retail sector is proving an excellent prospect to add more to this growing sector. Entertainment is also going multi-dimensional (streaming and app support).
So the market is in its fastest-growing mode, and focusing on specific factors which can take a company or a brand to a new high.
Technological upheaval and the increasing number of smartphone users can be counted as a lethal combination. As both of these are increasing, mobile engagement is bound to rise with each passing day. Mobile marketing, as a result, is becoming the hotspot for numerous business prospects; and thus, mobile engagement in 2020 is the most contemporary topic that deserves more attention.
She is a content marketing professional with 4 years of experience. She has her expertise in corporate communications, along with various field of content writing and editing ranging from e-commerce, B2B content, market research, as well as entertainment. She believes content is able to add a great impact in web-marketing and thus she is focused to reach the height with her ever strengthening ability in every sphere of writing and editing, where her content will make a difference in marketing and business strategies.