Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”

Every marketing campaign and strategy has different objectives to fulfil, and the same goes for Organic and Paid marketing. There are considerable differences in Paid and Organic marketing, but the major one is its cost.

The paid marketing campaigns focus on paid rankings, while organic marketing campaigns focuses on free rankings in search results. Marketing experts use SEO strategies to boost their site’s visibility or rankings in organic search results.

Since Organic marketing requires almost no cost for ranking, amateur marketers might opt for organic marketing without considering the fact that it is a long-term process that requires focused efforts with consistency for an extended period.

To conclude which might be the better marketing strategy for marketers and get a broader perspective on Organic and Paid marketing, let us consider the benefits and downsides of both.

Organic marketing is all about using creativity and time to achieve results.

Benefits of Organic Marketing:

It supports the idea of “Content is King”:

If your Content Marketing game is strong, then Organic marketing should be your go-to option for SEO ranking. It is one of the most effective strategies used in Organic Search Campaigns. One of the most outstanding features of Organic marketing is providing value to potential customers through well-researched content.

It is a fact that customers will engage with relevant content more. According to a recent survey, 70% of consumers prefer to learn about companies through articles rather than advertisements. Furthermore, 61% of users stated that they like businesses that create original content over companies that do not.

It Provides the Product the Credibility it Deserves:

In case a genuine customer is searching for hiking gear online for his upcoming adventurous trip, with good organic search ranking products make the first significant impression by appearing at the top of the search with informative and valuable content related to all hiking essentials.

By providing value at the top with content and focused SEO efforts, the products attain the credibility they deserve in the eyes of the genuine customers. Furthermore, if the business appears in multiple organic search results, it increases a user’s brand awareness of your company.

 It delivers an impressive ROI:

Return on investment (ROI) is an undeniable point of discussion regarding organic search vs. paid search. Whether it’s organic search, social media, or Paid Search, marketers want a good return on investment. Organic search delivers an impressive ROI because 93% of online experiences of customers begin with search engines.

It is worthwhile putting in efforts for organic marketing because it can deliver ROI for a more extended period. Unlike paid marketing, it does not require to be fuelled with ad cost to yield ROI.

The drawback of Organic marketing:

Time– Nothing is entirely free in this world. While SEO does not have the same financial impact as paid marketing, it does require a significant amount of time and money.  SEO is a long-term strategy that needs time to develop and execute content across the platform, and results can take months to appear.

Resources– As it turns out, you’re not alone in the game – keywords are the prime resources and can be fiercely competitive. Marketers might be up against companies with more time and money to devote to developing high-quality, SEO-friendly content and techniques.

Paid advertising is slightly transparent than organic advertising

Benefits of Paid Marketing:

Precision in Targeting:

One of the significant advantages marketers get from Paid marketing is choosing which audience they want to target. It means that marketers can divide and target audiences based on their age, gender, location, and other important demographics.

By filtering the audience using demographics, marketers build one audience list and reduce the possibility of showing the ads to an irrelevant audience. This additional advantage in targeting optimizes the paid search ads and only focuses on the ideal customers resulting in better visibility and higher ROI.

Insights and Data Analysis:

Analysis of ad performance is a significant part of every paid marketing campaign, and to perform the research; marketers require data and insights into the ads. Paid ads over any platform provide data analysis and insights over the performance of the ads.

Marketers use these insights to derive new ads which are more relevant to the customers or, in some cases, alter the previous ones with some minor upgrades. These data analysis and insights provided by the paid search platforms play a crucial role in the lifetime of the ads.

ROI results are impressive:

Achieving the highest ROI in the lifetime of an Ad is one of the most excellent perks of PaidSearch. ROI is the sole intention of any Paid Search Campaign irrespective of the platform chosen.

Although every campaign is unique, studies show that most companies get an average return on investment of $8 for every $1 spent using Google Ads. Paid campaigns, on average, yield a $2 return on investment for every $1 spent.

The drawback of Paid marketing:

Cost– Marketers have to pay to play with paid marketing. Depending on the level of competition for the keywords marketers want to bid on, they might need a big budget to compete. However, competition varies by sector, and various factors determine the cost of keywords.

Longevity– The success of advertisements with a higher return on investment is limited to the campaign’s duration, and the campaign is limited to the ad budget.  if the well runs dry, then that’s the end of it before more funds are distributed.

Even after knowing all the benefits and drawbacks of paid and organic marketing, there will be little confusion on which one is better. To clear this confusion, let us answer the two most critical questions.

When to choose Organic Marketing?

  • When marketers are trying to build an authentic audience, which finds relevance to their product’s natural values.
  • When Content Marketing is one of your most vital game points.
  • When marketers can afford to focus their time and resources for the long term to attain credibility in the market.

 When to choose Paid Marketing?

  • During the Sales period, if marketers have items that they need to sell quickly, Google ads are a perfect way.
  • When no one knows about the product or company, social media advertising and Google ads are excellent ways to attract people looking for solutions that the product might solve.
  • When marketers have got the budget, and ‘ they’ve set some ambitious short-term sales goals.

Now that we have considered every possible benefit and drawback of paid and organic search with the best cases to utilize them. We hope this piece of information gives you enough value for your upcoming marketing endeavors and brings you some clearance over which marketing strategy is best for your company. We would also appreciate if you could share your valuable feedback with us. 

Feel free to check out our other valuable articles and posts available on our website, related to Martech, HR-Tech, Fintech, and Emergetech.

Rajvansh Adagale is a well versed content writer with over more than 2 years of experience in most forms of writing. He is experimental in his writing style and research for content. Also a huge believer of Seth Godin's idea of "write as you speak". Rajvansh believes in establishing a conversation with the minds of the reader to build a connection.

Leave a Reply

Your email address will not be published.