“Get to Know Your Customers Day” is marked annually on the third Thursday of each quarter, and this quarter it falls on January 21st, 2021. So, if you are the proud owner of a business, be sure to check out these actionable “Get to Know Your Customers Day” ideas!
Remember those days when people used to set-up their businesses on the main street where everyone knew each other? Chaotic for sure, but it gave business owners a huge advantage of building a personal rapport with their customers. Fast forward to the age of the internet and online commerce, where almost everything is digitalized and automated. Everyone is connected, yet that human touch is missing.
A recent report on customer service benchmark by SuperOffice stated that 60% of the participants are willing to pay more for a better customer experience. It’s a wake-up call for businesses worldwide to realize that it isn’t always about selling a product but also about taking into consideration the needs of your customers. Hence, the significance of “Get to Know Your Customers Day.”
Know Your Customer in Real-Time
Sounds simple, but it isn’t. It is one of the easiest methods that business enterprises can adopt to understand their customers better. Today’s customers demand nothing less than a seamless experience, and to accomplish such an amount of perfection; a business needs to have a prompt and proactive approach.
For that to happen, a marketer should have the right tools to give them an inside scoop of customers’ behavior in real-time. Grand View Research’s recent report suggests that in 2019, the global customer relationship management market size was valued at $40.2 billion, which is expected to expand at a CAGR of 14.2% from 2020 to 2027.
According to Software Advice, 74% of businesses express that CRM software deployment allows them to have greater access to customer data. May it be their shopping behavior, purchase patterns, preference, and much more. Accenture further fortifies the idea by stating that high-performing businesses are more likely to use customer data than low performers. If your business has yet to adopt CRM, now is the time to do so.
Social Media Is the New Religion
Most people learn, share, live life online through social media, and shopping is a part of that experience in today’s world. A survey by ‘We Are Social’ says that the average internet users now spend more than 6 hours on social media daily. These figures clearly represent the indispensable role social media plays in influencing the opinions of a customer.
As a marketer, this “Get to Know Your Customers Day” opts for compelling and authentic social media campaigns. Keep up-to-date with the latest trends, hop-onto your social media handles, and post content that promotes your brand in a way that puts your business in your targeted customer’s line of sight.
Here are some social media ideas to boost your online presence on “Get to Know Your Customers Day” January 2021:
- Incorporate the hashtag #GetToKnowYourCustomersDay to post on social media. This will let your customer know that they are valued and their feedback and opinions would be heard.
- Approach your customers through social media handles and shower them with gratitude for choosing to be a part of your brand’s success story. Such an initiative will leave a long-last positive impact on the customer.
- Post a reward-based survey requesting client feedback on your product or service. Let customers know that their opinions are valued while at the same time rewarding them for taking part in the poll.
More Engagement + Less Friction = Happy Customer
This January, if you are wondering how to celebrate “Get to Know Your Customers Day,” investing exhaustingly in social media engagement seems like a fruitful option. Business owners need to realize that merely having a social media account is not going to help with the engagement rate. Interacting regularly with the customers, leveraging popular social media platforms like Facebook, Twitter, and Instagram gives a brand the one-way ticket to their customer’s good books.
In March 2019, Instagram introduced its eCommerce checkout feature to provide an end-to-end in-app e-commerce experience to millions of users worldwide. This led to Instagram users having the facility to make product purchases without leaving the app and saving purchasing options for future payments. Such an arrangement simplifies the process of purchase and reduces the friction of asking customers to switch to a website by letting them – see it, like it, and buy it with a mere swipe or click of a button.
Although it seems like a mammoth task, now is the best time to start orchestrating blueprints for your marketing strategies revolving around birthing a seamless engagement with your customers.
Resolve Customer Issues
The first step towards helping a situation is identifying where the problem lies. Talk to your customers and know where they are facing problems and how you can resolve the same. Here are some tips to accomplish that!
- Conduct Surveys: Surveys are indeed one of the best methods for honest customer feedback. Brands can use software tools such as Qualaroo, WebEngage, or Foresee. The company must scrutinize the survey to dive deep into its participants’ minds and change work towards changing the marketing strategy or introducing a new feature accordingly.
- Ask Customers: If you are wondering how to collect customer feedback, conducting surveys is not the only road a business can take. This Thursday, business owners should make it necessary to stay in touch with a customer or target account from the get-go. Make sure if they are happy with the service if they have any suggestions. The simplistic questions that can be asked via phone, social media, etc., must emphasize both ‘why’ and ‘how’ to get a clear understanding of what needs to be accomplished to deliver a superior customer experience.
Human Touch Always Saves the Day
2020 started with a year full of possibilities, and for some, it was profitable. But the majority of the companies took the brunt of it. With social distancing becoming the new standard, technology took over every form of interaction. So, where’s the human touch which every customer craves? The personality projected by your brand must be a helpful and friendly one. After all, only then will customers come to you and engage in meaningful dialogues.
Without a shadow of a doubt, eCommerce’s mechanization has diminished the “human factors” in many ways. As per a Sitel Group report, 70% of the customers prefer to speak to a customer representative rather than robots. Indeed, the introduction of chatbots has resulted in a technological revolution, but nobody needs dead interactions with customers on ‘‘Get to Know Your Customers Day’’.
For a less mechanical experience for the customers, don’t forget to introduce an “emotional quotient” in every interaction you make. By doing this, your brand essentially leaves a long-lasting message for your customers that they are not dealing with some faceless, emotionless, pre-programed robot, but an actual human being with real emotions and a pair of keen ears to listen to their grievances.
To Sum it all Up…
Customers are an asset to any organization, may it be a small, medium, or large-sized enterprise. And getting to know them should be a brand’s utmost priority. Admittingly, understanding the customer psyche is not easy and calls for a thoughtful analysis to comprehend their purchasing behavior, but it is the key to giving them good service. So, jot down the ideas mentioned above for “Get to Know Your Customers Day” and carry forward your brand’s legacy.
Gone are traditional methods where people in business would refer only to the customer profile and purchase history to understand their mindset. This is 2021, and the world is exploding with endless possibilities. Take on this “Get to Know Your Customers Day” by storm, and reimagine your brand’s future. Are you ready?