The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insight’s report showed a whopping 43% upsurge in the time people spend on social networks daily.
Given that 50% of the world’s population are on some form of social media, businesses worldwide are aggressively shifting focus on their social media strategies to give their products and services better exposure.
Some Staggering Social Media Statistics
- According to YouTube’s Press page, more than 2 billion people visit YouTube every month and watch over a billion hours of video daily.
- Facebook notes that 2 billion people worldwide actively use Facebook, with more than 140 million businesses leveraging the platform to reach their target demographic.
- Instagram’s getting started guide tells that over 200 million Instagrammers visit at least one business’ Instagram profile every day.
- LinkedIn’s About page shows 660+ million professional network members worldwide.
- Pinterest Business recently calculated their internal data and reported 322+ million monthly active users.
Although promoting products via various social media platforms is rewarding, the process sure isn’t a piece of cake. It takes much effort to maintain multiple social media accounts.
Here comes Social Media Management Tools to the rescue!
What is a Social Media Management Tool?
Social Media Management tools are software designed to allow users to manage their social media accounts and social media marketing strategies. In most cases, social media management tools offer multi-account capabilities, which lets brands or agencies manage and monitor multiple social media accounts and profiles at once. These tools make it easier for users to handle their social media needs, save time, and have a unified view of their social media efforts in one place.
This article focuses on the best social media management tools to add so much to your online marketing strategy. But first, let’s discuss what main functionalities a perfect social media management tool should have in 2021:
- Compatibility with Major Social Media Platforms
- Scheduling Calendar
- Social Media Analytics
- Reporting Features
- Affordable Pricing
- A Free Trial
Now that we have covered the basics, here’s our curated list of the Best Social Media Management Tools in 2021 based on their features and utility.
Being the biggest Social Media Management Tool, more than 150 million individuals and over 800 of the Fortune 1000 companies use Hootsuite. The reason behind this colossal success is, it is an all-in-one platform that allows one to create and schedule content, measure social ROI, and run social media ads.
Over the years, Hootsuite has attained its own cult following because of it being a comprehensive platform. It allow users to monitor multiple accounts and keywords, connect with 35+ social networks, and bulk-schedule social media posts.
Prices: It offers the following plans – Free plan, $29, $129, $599 per month, and customized enterprise pricing (with a 30-day free trial)
Dubbed as “the swiss-army knife of social media,” eclincher might be one of the best-kept secrets in social media because of its grassroots ‘word of mouth’ content marketing efforts in the past. What makes eclincher special is, it lets social media managers manage everything using a single dashboard. eclincher helps automate mundane marketing tasks with bulk scheduling options, RSS feeds, queues, and much more.
This Social Media Management Tool’s customer support has consistently been regarded as the best in a class by sites like Capterra, GetApp, and G2Crowd.
Prices: Basic – $59/mo, Premier – $119/mo, Agency – $219/mo (with a 14-day free trial)
ContentStudio is a management tool meant for content and social media marketing that assists agencies, businesses, and advertisers in putting their social channels out in the competitive market. Two of the stand-out features that make it one of the most incredible Social Media Management Tools in 2021 are its Social Media Automation feature and its Social Inbox feature.
On top of that, ContentStudio’s free account gives one up to 500 posts each month. All paid plans allow unlimited social posts each month. It is compatible with most of the social media platforms; its newest integrations include Canva and Zapier.
Prices: $49/mo (with 14-day free trial)
It is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals seeking to drive meaningful engagements on social media.
Buffer connects to a product called Reply, granting users to a Social Inbox. Although Buffer doesn’t have an influencer search button, it is a very easy-to-use tool simplifying the content planning process.
Prices: It offers a forever free plan, then $15, $99, $199, and upto $399/mo (with a 14-day free trial)
Built specifically for agencies with many clients, Sendible allows one to customize their dashboard according to their branding to attract new clients. Enriched with some impressive integrations like the Canva graphics editor, royalty-free image search, and YouTube search, it is one of the best Social Media Management Tools in 2021.
Additionally, it offers some automation for those who want to avoid wasting time on repetitive tasks.
Prices: $29/mo, $99/mo, $199/mo, $299/mo, and enterprise pricing (with a 30-day free trial)
Regarded as one of the simplest and pocket-friendly Social Media Management Tools for teams and agencies, Social Pilot suggests content from several industries like education, tech, health and fitness, and more.
It sports an amazing client management feature which is helpful to agencies that work with numerous clients. Social Pilot’s other valuable feature is its while label reports which can be extremely useful for agencies.
Prices: It starts with $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
CoSchedule is a Social Media Management Tool and a powerful calendar to manage many aspects of marketing. With the help of CoSchedule, users can manage and collaborate with their team to create their unique social media posts, events, contents, and tasks.
Ideal tool for marketers who wish to organize all of their projects in one place, CoSchedule makes social media management a breeze. One of its unique features includes the ReQueue feature, which allows users to automatically find optimal posting times and fill gaps in the social media schedule with the best posts.
Prices: For Solopreneurs – $40/mo billed annually, for startups – $60/mo billed annually, Professionals – $300/mo billed annually, Enterprise – $1200/mo billed annually (with a 14-day free trial)
Just like Hootsuite, Sprout Social integrates several social media tools into one platform. Right from social media scheduling to monitoring to reporting, Sprout Social does it all. It is one of the only Social Media Management Tools that deliver CRM features.
Sprout Social is also known for its outstanding reports. So much so that many social media managers download these reports and send them to their managers without even editing them!
Prices: $99, $149, and $249 per user/mo (with a 30-day free trial)
Crowdfire is a Social Media Management Tool that is available for everyone to use free of cost! Apart from scheduling content, Crowdfire lets one manage their Twitter accounts, suggests articles for sharing, and much more.
Crowdfire stands out from most social media management tools in that it lets users connect their blogs, YouTube channels, and online shops. Moreover, it promptly creates social media posts for every update the user has on their sites.
AgoraPulse is a hassle-free and pocket-friendly Social Media Management Tool for teams and agencies. It assimilates all the content in one place for all the profiles so that it is easy for the user to reply, review, assigns, or tag. Simply check them off one after the other, and your inbox will be empty.
With AgoraPulse, it is easy to measure reach, engagement, response rate, conversion rate, community growth, and customer services. On top of that, it provides the option to pick your reporting date range.
Prices: There are two plans.
Free Plan: For three profiles and one user.
Paid Plan: $99/month or $79/month when paid annually
MavSocial is a Social Media Management Tool with a special focus on visual content. Some of its common features include scheduling, reporting, and monitoring. MavSocial also has a library where users can manage, use, and edit multimedia for their social media posts. It also features a search engine where one can browse through thousands of stock photos.
If you wish, MavSocial can also allow you to repeat your social media posts for a specified period. Amazingly, you can also manage your Facebook ads with MavSocial.
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Later’s scheduling process is pretty straightforward. It functions like drag and drop, but unlike its counterparts, in Later, you can begin uploading an image, drag it to the calendar, and write a catchy caption.
Although it helps primarily with scheduling, Later isn’t only a scheduling app. The tool’s scheduling option allows the user to manage their messages and comments on Instagram, and the Analytics option gives them a clearer view of their content marketing performance.
Prices: It has two plans.
Free Plan: Forever free option for up to 30 posts per social profile.
Paid Plan: Starter plan from $12.5 per month (for up to 60 posts per social profile).
Launched in 2018, SocialChimp is a Social Media Management Tool for small business owners. It is a self-service platform that gives small business owners the power to enhance and expand their social media presence without the help of an agency.
Right upon sign-up, users gain access to an easy, affordable, one-step automated solution for nurturing their Facebook, Twitter, and LinkedIn business profiles. One of its unique features is that it holds one’s interest and engagement by highlighting important regional content.
Prices: Professional – $10/mo, Champion – $29/mo, Business – $99/mo, Agency – 199/mo
Packed with useful features, Friends+Me is one of the best Social Media Management Tools to go for in 2021. Aside from brand promotion, this is an engagement-increasing tool built to help a business widen its reach and connect with the right audience in the most meaningful way possible.
Some of its exciting features include mobile applications, browser extensions, content cross-promotion, link shortening, bulk schedule, and much more.
Prices: Free plan, $9/mo, $29/mo, $59/mo, $129/mo, $459/mo
Post Planner is an excellent tool for increasing engagement, enhancing lead generation and conversion rates. It is primarily designed for professionals and small-scale businesses.
Other than being a great engagement tool, this Social Media Management tool locates the content, helps in planning and optimizing content, along with automating and streamlining the publishing!
Some of its main features are bulk uploads, status ideas, planned posts, post targeting, and many more.
Prices: It ranges from $3/mo to $125/mo depending on the professional level.
MeetEdgar is a tool with mainly two stand-out features. One is the recurred posting queues for evergreen content. These queues post on handpicked channels on a loop. In case there is no more content to that queue, MeetEdgar starts it back from the beginning until new content is added.
The second feature is the suggested copy variations. When one adds a link to the content window, MeetEdgar suggests variations. The tool grabs content from the blog post or article URL, and then the user can easily personalize each variation according to their heart’s desire.
Prices: $19/mo and $49/mo (unfortunately, there’s no free trial)
Most would agree that one of the best ways to improve social media presence is by using well-designed graphic visuals. Canva, being an expert in that game, gives professional marketers the freedom to create their design even if they are clueless about anything related to web designing.
Some of its amazing features include easy access to thousands of unique graphic elements for designing stunning images, pre-made templates for ads, infographics, social media headers, etc.
Prices: Free, $13/mo, $30/mo
Tailwind is the perfect Social Media Management Tool for 2021 as it is exclusively designed to cater to Pinterest and Instagram. In social media marketing, visual content is one of the most important parts of any marketing strategy. It is simply impossible to run a campaign without impactful visual content.
Tailwind allows its users to schedule, clone, and create multiple posts and pins daily. But what sets this little tool apart from others is its spectacular scheduling intelligence. Tailwind is credited with intuitively suggesting content and proper timing for reposting. It knows how to locate and create the best-quality content and measures the performance along the way.
Prices: Can range from $15/mo to $799 .99/mo (with a 14-day free trial)
Previously known as Schedugram, Sked Social is a Social Media Management Tool developed to target Instagram audiences. This tool offers a simple yet effective way of scheduling media sharing.
Sked Social allows one to upload bulk content on their Instagram account without any hassle. The user interface is quite easy, too, making it easy for beginners to work with the tool. One downside to watch out for is, you don’t receive support in the free version.
Prices: $25/mo, $75/mo, and $135/mo (with a 7-day free trial)
SharedCount is a tool that helps its users track the number of shares for a given post on their website. With this, you can even find out the exact platform that helped you generate social shares.
One can get started for free with 500+ APIs available. But for more advanced features such as email support and Domain Whitelisting, you got to have a paid plan. SharedCount premium starts at $40/mo.
SharedCount’s three standout features include its free plan, its ability to support Facebook and Twitter, and its capability to check the number of shares for bulk URLs.
Prices: Free, $40/mo, $160/mo, and $640/mo
Like its name suggests, with Revive Old Post, the user can set a specific period between each post-share, days before sharing, and the number of posts one would like to share.
Some of its best features are, it can automatically share new as well as old content to promote everything on the user’s site, custom scheduling for strategically targeting audience is possible with this tool, and this Social Media Management Tool also gives you the option to tailor each post before sharing on social media.
Prices: Free, $88/mo for Personal Use, $175/mo for Business Use, and $352.82 for Marketer
Falcon.io platform helps its users to communicate with their clients, monitor, and publish their content. It also makes it easier to evaluate your progress across various social media channels!
Falcon.io also sports Customer Relationship Management (CRM) tool as an add-on. It provides a SaaS platform that allows marketing departments to develop, launch, and measure social media contents, all in real-time.
Prices: The pricing starts at $129/mo (With a 14-day free trial)
Oktopost is a B2B Social Media Management Tool. It is an effective SMM solution for B2B companies because it empowers them to handle, monitor, and measure all of their social media interactions along with activities.
Being a three-in-one platform that lets businesses manage everything related to social media management, employee advocacy, and social media promotions, Oktopost is a perfect solution to every modern problem a business might face today.
Its features include conversion tracking, link preview customization, one-click posting, and many more.
Prices: Quote-based plans
SocialBee is a Social Media Management Tool that promises to generate more leads with less effort. Its core functionalities enable users to add, organize, and share content across various social media channels. On top of everything, it even integrates with Buffer!
Some of its best features include its possibility of recycling evergreen content while keeping it fresh by using post variations. One can leverage SocialBee to post consistently while maintaining an overall balanced blend of content in every category. Another valued asset of SocialBee is the quality of its support team.
Prices: $19/mo, $39/mo, and $79/mo (with a 14-day free trial)
If your company needs a comprehensive and user-friendly social media monitoring tool, then SocialHub might just be your best bet. It helps you manage brand awareness, exposure, and also, online presence.
What sets SocialHub apart from its rivals is, it has a feature that lets you engage with your team members on a personalized level and makes them a part of your business accomplishments.
This Social Media Management Tool’s key features are its smart inbox, its monitoring capabilities, and its security.
If This Then That or IFTTT is a one-of-its-kind Social Media Management Tool, you can go for 2021. It can be used to form a connection among different apps and devices (including social networks). IFTTT works on an action-reaction mechanism which ultimately results in a boost in productivity.
IFTTT’s key features are its automated sharing facility across various social media apps and sites. It allows anyone to build their unique recipes with triggers and actions.
Prices: Free, $3.99/mo, $199/mo, pay as you go, and custom pricing
Over to You
With this huge list up your sleeve, you may wonder, how do I pick a Social Media Management Tool?
The answer is: It’s up to you. Go ahead and prioritize your business’ needs and see which tool checks most of your requirements!
Social Media Management Tools, just like other things, come in all shapes and sizes. It all depends on your social media goals. If you’re ready to take the next step and crank your social media game up a notch, what’s stopping you?
Disha Bhattacharya is a seasoned content writer prolific in engaging the customer with her content in any given realm of writing. With 6 years of Freelance Content Writing and 3 years of Marketing Management experience up her sleeve, she believes in transforming businesses with her well-researched, SEO-based, innovative content. A story-teller at heart and a perfectionist by nature, she rolls out informative content with a personal touch that provides an entertaining read to the audience.