The most innovative product I’ve helped build would the PPC SCOPE ad management software. This software was first to market back in 2015 when no other dedicated solution was available to sellers. It was rough yet in very high demand. The following year, the software upgrade broke new ground in innovative ad management tools and analysis. The ability to make connections between data and compare results over time was not available in any other SaaS solution on the market.
1. Now, that said, within six months of the version 2 update, a flood of new solutions came in when developers saw the opportunity. This only got worse the year after as machine learning gained popularity.
2. PPC SCOPE was passed by as the original, innovative solution by dozens of similar and even more advanced ad management solutions. The lesson learned innovators MUST continue to innovate every six months or get left behind.