1. I am blessed (and maybe cursed; mostly blessed LOL) to have stakeholders that are full of ideas. From there evaluating against our key revenue paths, target audiences, business goals, brand strategy, and resourcing.
That allows the immature ideas to be placed on the backburner to explore further, and the ones that pass the evaluation get planned. It is rare to find ONE final idea because we have several target verticals with several solutions we offer. That’s we aim to experiment and learn.
2. During the COVID-19 pandemic, email marketing has emerged as one of the most powerful tools to boost up revenue and communicate with the target audience. What are your thoughts on this?
I would say it has had a resurgence; email has always been one of the most powerful marketing channels. It’s a direct line of communication with your audience that your own (unlike social media). Like any marketing channel, you need to be intentional and have a plan before jumping in. Without a strategy, instead of standing out from the noise, marketers can become part of it.