I started off as an SAP Materials Management/ Warehouse Management consultant at Wipro as part of their fast-track leadership STAR program and through that moved into a customer marketing role where I had my first tryst with marketing. After close to 3 years at Wipro, I decided to pursue my MBA from the Indian School of Business and major in marketing where I enjoyed learning in class and applying in competitions across the nation.
I joined InMobi as Founders’ Staff in the CMO’s office right after graduation. After a brief stint in digital marketing, I took up product marketing for the performance and monetization solutions across Asia Pacific. This was an important period where I revamped the InDecode program that empowered the app developer and marketing community across markets in APAC including India, Indonesia and South Korea with the right tools for growth, retention and monetization. In 2018, I moved to a regional marketing role, where as Head of Marketing for India, my charter was to drive brand awareness, demand generation and customer marketing across the region. More recently, as the APAC marketing head, I have been responsible for scaling the India marketing model to the Southeast Asia, ANZ, Japan and Korea regions. I have been fortunate to also work on the Tech and Employer branding for InMobi in India. It has been quite an exciting and humbling experience over the past 4 years.