Reading Time: 3 minutes

Be the Change Job Fair announced that candidate registration for the second virtual job fair would take place on April 22, 2021, is now available. The event is led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, collaborating with Diversity in Food & Beverage and Lift Collective.

Following the first job fair’s success in December 2020 for the wine industry, 2021 Be the Change Job Fair will include exhibitors from the beer and spirits industries, including Boston Beer Company, Bacardi USA, and others.

Be the Change is the first program of its kind, committed solely to making the beverage alcohol industry more diverse and egalitarian.

Be the Change has built a best-in-class networking and digital recruitment platform in collaboration with Brazen and Forcebrands, promoting diversity, equality, and inclusion (DEI) in hiring practices among the beverage alcohol industry’s leading companies.

Employers committed to DEI will be represented at the four-hour case, which will have room for up to 1,000 job seekers and various job openings around the beverage industry. Philana Bouvier, the co-founder of Be the Change and President of Demeine Estates, said that they are excited to extend their campaign this year to include the spirits and beer industries.

Be the Change is a dynamic initiative dedicated to reforming the status quo through action and policy. The initiative aims to build a diverse beverage industry by promoting job placement with businesses committed to delivering real-world solutions through diversity and equity training—results that can be calculated and long-term strategy. Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat formed Be the Change in collaboration with Diversity in Food and Beverage and Lift Collective.

The virtual job fair is an inclusive and equal opportunity job fair. Be the Change continues to concentrate on work placement and education for the beverage alcohol industry following the first job fair’s success in December 2020. The virtual job fair will include several job opportunities, including marketing and sales, production and winemaking, and more.

Job applicants will have the opportunity to network and interface with a litany of leading beverage alcohol brands as exhibitors, including but not limited to Avaline, Bacardi USA, Boston Beer Company, Brown Forman, Constellation Brands, Crimson Wine Group, H-E-B, Jackson Family Wines, New Belgium Brewing, Moët-Hennessey, Scheid Family Wines, Silver Oak, Tito’s Handmade Vodka, WhistlePig Whiskey, Republican National Distributing Company, Southern Glazers Wine & Spirits, and more.

Candidates will be able to review exhibitor details after completing registration to prepare for the event on April 22. Here’s where you can learn more about how it works.

SPONSORS: Brazen, Forcebrands, Black Wine Professionals, Colangelo & Partners, Mat + Lo Creative.

About Be the Change

Be the Change is dedicated to bringing about meaningful change through action and policy. The initiative aims to build a diverse industry by assisting work placement agencies committed to offering real solutions that include diversity and equity training, measurable outcomes, and long-term Change. Be the Change, created by industry leaders Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, launched the alcohol beverage industry’s first Virtual Job Fair in December 2020 on Diversity, Equality, and Inclusion. Be the Change supports diversity initiatives that promote people of all genders, races, sexual orientations, national origins, and other identities.

For more information visit

About Brazen

Brazen helps employees excel in the modern all-digital environment by delivering virtual recruiting activities, virtual job fairs, email, audio, video chat, live video broadcasts, and more to recruiters. Brazen is turning applicant interest into quality hires at the double the industry norm and in half the time by offering more opportunities for candidates to communicate with recruitment teams rather than the conventional ‘Apply Now.’ Since 2013, Brazen has been the leading provider of virtual recruiting tools.

For more information visit

About ForceBrands

As per this leading specialist recruitment company for the consumer goods industry they create the teams that build the brands at ForceBrands. Executive recruitment services, board of director assembly, and a digital career board are all accessible through our industry-specific beverage, food, cosmetics, cannabis, and pet care divisions. They are on a mission to change how consumer product professionals at all levels find work and employers communicate with top talent. ForceBrands is the way to go if you’re looking for a career.

For more information visit

Leave a Reply

Your email address will not be published.