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CleanChoice Energy, a cleantech firm that empowers people and businesses to access climate solutions, announced its partnership with Braze, a comprehensive customer engagement platform, to develop customer-centric clean energy marketing solutions. CleanChoice Energy will employ Braze’s technology to help further reduce the cost of accessing climate solutions, expand clean energy access and speed the clean energy transition.

Tom Matzzie, Founder and CEO of CleanChoice Energy, stated that clean energy is too hard for consumers to access. It’s usually capital intensive, time-intensive, and an information overload. But he thinks that it doesn’t have to be. CleanChoice Energy aims to make clean solutions easy and accessible to everybody. To perform their vision, they need to disrupt the status quo and create easy, personalized clean energy experiences. He further added that Braze’s technology enables them to better match consumers with the right solution, decrease soft costs of clean energy deployment, and speed the transition to our clean energy future.

Customer acquisition costs in clean energy have remained stubbornly high. For instance, in rooftop solar, acquisition costs can be as much as 11% of the total cost of an installation. To reach the scale and pace of clean energy growth, the worst impacts of climate change needed to avoid as the industry wants better solutions at lower costs. Unitedly, CleanChoice and Braze will bring some of the best thinking in digital marketing to the clean energy field as part of the next leap forward in creating personalized, omnichannel customer experiences for climate solutions.

Bill Magnuson, Co-founder and CEO of Braze, stated that as citizens of the world, everyone has a responsibility to create a clean and sustainable future for all. He further added that they are looking forward to helping CleanChoice Energy convert and retain more customers and, ultimately, positively impact the world through their energy-efficient technology and solutions.

About CleanChoice Energy

CleanChoice Energy, a cleantech company, empowers people and businesses to access climate solutions easily. The company employs data-empowered technology to provide consumers easy, feel-good climate solutions so they can cut emissions, live cleaner lives, and support renewable energy. Established in 2012, CleanChoice Energy has become one of the fastest-growing businesses in America. 

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About Braze 

Braze is an extensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, assisting brands in fostering human connection with customers through interactive conversations across channels that provide value quickly and continuously. 

To know more, visit

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