Two content marketing leaders, CapGenius, and Integrate Social Group, announced the strategic merger to form the new Exodus Media Group. CapGenius offers a creative content keyboard that helps users with funny and relevant captions accessible for all social media platforms. Integrate Social Group is the powerhouse of social media marketing, having viral Instagram accounts such as @lmao, @singers, and @randomvideos.
These two CapGenius and Integrate Social Group will now function under Exodus Media Group. The acquisition discussions of the merged entity are expected this week. Exodus Media Group intends to lead the digital marketing space as the associates contribute to over 1 billion monthly views and a 20 million-plus audience having 70% Millennials and Generation Z, as they reportedly begin.
Jordan Verroi, Founder & CEO of CapGenius, reiterated that according to the LA Times, Gen Z is the most significant consumer unit globally, spending over $143B last year in the US. He said that influencer marketing is projected to grow from $5.5B in 2019 to $22.3B in 2024. Jordan continued that this merger makes sense as their patented content keyboard is now endorsed by Integrate Social’s vast audience, which increases our ability to help brands advertise more effectively.
Joey Hickson, Founder & CEO of Integrate Social, said that the merger makes sense. He said that they hosted an incredibly engaged audience and tailored marketing solutions that have helped numerous Fortune 100 companies move the needle to digital marketing. Joey added that merging with CapGenius enabled them to increase advertising value to brands looking for additional creative ad revenue sources. According to him, now they offer a solution to advertise within the keyboard and secure more in the digital race.
CapGenius is a simple search engine that retrieves on-demand content and publishes it through a downloadable mobile keyboard. The user can instantly search for captions, find relevant content, and use them anywhere with their native keyboard. CapGenius also announced a strategic integration with GIPHY, who was just acquired by Facebook for $400M.
For more information visit www.capgeniusapp.com
About Integrate Social Group:
Integrate Social enables a data-driven methodology to create and share content that resonates with Gen Z and Young Millennials. Integrate Social helps brands grow into multi-million and billion-dollar companies.
For more information visit https://www.integrate.com