, an AI-driven platform for virtual assisted selling for enterprises, has raised $2.1 million (Rs 16 crore) in a seed funding round led by Kalaari Capital, including Good Capital, Plan B Innovations, Bharat Founders Fund, and Digital Sparrow.

Convin’s platform, established in 2021 in Bengaluru by IIT Delhi alumni Ashish Santhalia (CEO), Bharat Patidar (COO), Atul Shree (CTO), and Durgesh Choudary (CPO), provides businesses with tools to boost conversion rates and enhance customer experience, among other things.

According to the company, the funds will be used for product development and recruitment in product and go-to-market teams.

Assisted selling will stay and become even more critical for facilitating better conversions and excellent customer experiences, stated Choudhary, Co-Founder, and CPO. This endorsement from leading investors is a huge vote of confidence in their goal of transforming the entire assisted selling model for businesses and their customers via an all-in-one platform.

Disruptive events of the last two years have accelerated SalesTech adoption – remote virtual selling, distributed sales teams, and an expansive array of digital customer interactions, stated Kiran Vasireddy, Partner at Kalaari Capital. AI advancements, combined with sales teams discovering gaps in the current tech stack, have resulted in the emergence of a new category of SalesTech. Titan Capital and 9Unicorns provided $300,000 in pre-seed funding to the company in June 2021.


Convin utilizes conversation intelligence to assist the sales team in closing more deals by helping them replicate the best-performing reps. Understand what works for your call center reps, discover the top rep’s secret sauce, and replicate it across the team. Fast-tracking onboarding, ensuring processes are strictly adhered to, and Market Intelligence by utilizing calls to understand market conditions and guide the product and marketing teams to lead the market.

For more information, visit

Leave a Reply

Your email address will not be published.