Datadog, Inc., the company providing a security and monitoring platform for cloud applications, announced that it has acquired Timber technologies, the Vector developers, on Feb. 11, 2021. Vector empowers customers to collect, enrich, and transform logs and other observability data on-premises and in cloud environments and automatically route this data to their chosen destination. 

Renaud Boutet, Vice President of Product Management at Datadog, stated that observability has become fundamental to the way businesses operate in the modern digital world. However, organizations have little to no control over what data is collected and managed by multiple observability platforms, vendor lock-in, creating complex compliance issues and cost overruns. He further added that with Datadog’s ‘Without Limits’ model, they introduced some customers’ choices on managing their observability data in the cloud. With Vector, they foresee bringing this flexibility to on-premises environments while also adding several new features.

Observability data such as traces, logs, and metrics are essential for organizations to maintain their applications’ health and availability. However, businesses can often have hundreds of legacy and cloud observability technologies deployed over their applications. Which makes it impossible to manage the egress of sensitive data, consolidate monitoring platforms, and control costs. Vector enable customers to solve these challenges by gaining full control over how and what data flows out of applications into observability platforms despite running on-premises or in the cloud. 

Zach Sherman, CEO at Timber Technologies, stated that they hold a vision for Vector to help consumers take back control of their observability data. He further mentioned that working with Datadog indicates that they will be able to expand on that vision, build the ultimate observability pipeline for logs, metrics, and traces, and improve the monitoring experience for millions of engineering teams worldwide.

Brian Partridge, Vice President, DevOps, Infrastructure, and IoT at 451 Research, part of S&P Global Market Intelligence, stated that tool sprawl is a top complaint they know from teams struggling to more efficiently monitor their applications and infrastructure. He further mentioned that one of the most important problems stems from difficulty consolidating the analysis of data collected in different tools. Tools may ingest a specific type of data, such as metrics or logs, and when the data is placed in silos, it becomes more challenging to discover a problem. It can considerably slow down incident response when practitioners must switch tools.

Co-founder and CEO Zach Sherman and Co-founder and CTO Ben Johnson will be joining Datadog under the terms of the acquisition within the product and engineering teams to build this integrated vision. Datadog will acquire the Timber technologies core team as its employees. 

About Datadog

Datadog is the security and monitoring platform for cloud applications. Their SaaS platform integrates and automates application performance monitoring, application monitoring, and log management to provide real-time, unified observability of their customers’ entire technology stack. 

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