BlueConic, the world’s leading pure-play customer data platform (CDP), will moderate a discussion with Dennis Publishing titled, “How Dennis Publishing Made First-Party Data Core to its Business Transformation” at the MarTech Fall Conference. The presentation will show how the company uses first-party data to inform audience engagement and drive growth in all business areas, including advertising, subscriptions, lead generation, and e-commerce.

Pete Wootton, Dennis Publishing’s Chief Product & Data Officer, will be accompanied by Jackie Rousseau-Anderson, BlueConic’s SVP of Customer Service. Wootton and Rousseau-Anderson will discuss how Dennis Publishing uses BlueConic’s CDP to effectively navigate its data-driven business transformation path and establish new revenue streams for the company in a Q&A session.

While many businesses struggled to adjust during the epidemic, Dennis Publishing, the parent firm of well-known media brands such as Kiplinger, The Week, various automotive periodicals, and others, chose to focus on business transformation and new methods to monetize audiences.

Attendees will learn about the following topics:

1. Best practices for handling data-driven business transformations successfully.

2. Some ideas for leveraging the value of first-party data to drive growth.

3. Examples of how a CDP has aided growth-oriented teams in the real world.

 

Tweet this: Learn how first-party data fuels business change with @BlueConic and @DennisUK at the MarTech Fall Conference on September 14.

Time and Date: September 14, 2021, from 1:00 – 1:30 pm ET.

To register for free, go to: https://events.martechconf.com.

About BlueConic

BlueConic is the top pure-play customer data platform that empowers first-party data from different systems and makes it available wherever and whenever needed to change customer interactions and drive business success.

For more information on BlueConic, visit https://www.blueconic.com/

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