The Havas Media Group (HMG), a media experience agency, announced that it has aligned with social display pioneer Spaceback to introduce social advertising creativity to programmatic on a global scale. Marketers will distribute social interactions using programmatic infrastructure, adapting every post from all the major networks in seconds. 

The collaboration will support Havas Media Group’s entire client roster as the organization reorganizes the respective disciplines of social activation and programmatic into integrated biddable teams globally.

Both social and programmatic teams aim to have the best Media Experience to engage consumers and drive buying intent. Despite this, the two companies seldom, if ever, collaborate. This relationship changes that by leveraging the time and money spent on social messaging and innovation and applying it to programmatic. Programmatic activation takes advantage of the size of paid social ads, gaining real-time interaction insights and quickly amplifying high-impact units through display and video.

Casey Saran, CEO, and co-founder of Spaceback, believes their new partnership with HMG will unlock the true potential of programmatic and inspire brands worldwide to revisit their siloed approach to media channels.

Havas Media Group completes the organizational transformation of its digital expertise into biddable teams following this collaboration. Experts in programmatic and social media are now working together to deliver more engaging media interactions both inside and outside of walled social gardens.

According to James Gyngell, HMG’s Global Managing Director of Partnerships, Spaceback awakens the programmatic experience with highly engaging social content and is a long-awaited breakthrough for an industry running the same advertising styles for over 15 years.

About Spaceback

Spaceback is the founder and global pioneer of the Social Display ad format. Their innovative technology platform connects social and banner ads, enabling advertisers to combine the social media user experience with the scope of conventional online displays.

About Havas Media Group

Havas Media is subset of the Havas Group, which has branches in more than 140 countries and provides services to clients in media, strategy, internet, data consulting, programmatic purchasing, performance marketing, web, out-of-home and geological, social media, experiential, entertainment, and sport.

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