IBM, a leading cloud platform and cognitive solutions company at its recent Think Digital Conference, announced a rekindled Business Program that offers the partners the flexibility to engage in one or more pathways to success. IBM PartnerWorld, a program which empowers IBM business partners with skills, and benefits. It also offers the requirement to deliver value that matters most for their customers, now has clear pathways for IBM Business Partners that build applications, develop code, and assimilates their intellectual (IP) or deliver services with IBM Cloud.

This progression in PartnerWorld has expanded the program framework’s horizons to three specialized tracks that are, Build, Service and Sell. All of these tracks are endowed with tailored offers that are orchestrated to help Business Partners quickly unravel meaningful benefits. This recent development is a result of IBM aiming to catch-up with the growing trends of partners shifting and expanding their models to run alongside competitors in a market driven by cloud adoption.

Talking about the evolution of PartnerWorld, GM, IBM Partner Ecosystem, David La Rose has stated that on account of the crisis the world is facing, it is important for IBM to help their business partners as they are actively adopting cloud based models. IBM hopes to come across as a definitive answer to their client’s problems during these unpredictable times.

The recent announcement is a reflection of IBM’s ongoing endeavors to support the partner ecosystem in today’s unprecedented business atmosphere. IBM is presenting a number of offers and resources to help business partners transform and embrace Cloud and AI and go to market in new ways, including:

1. Stretching the grace period for the PartnerWorld revalidation

2. Providing free Cloud and AI SaaS resources for 90 days

3. Extending 0 percent financing offerings for new Power, Storage and Software licenses

4. Refunding 100 percent of approved digital Co-Marketing activities.

5. Opening a free My Digital Marketing Platform to ease partners to digital marketing

This initiative taken by IBM to revitalize the PartnerWorld Program opens up a new set for opportunities for the partners to embark on the path of success with the help of IBM’s valuable skills and expertise.

About IBM

Founded in 1911, International Business Machines (IBM) is one of the world’s leading cloud platforms and cognitive solutions companies. With 350,000 employees helping clients across 170 countries, IBM is constantly evolving and transforming itself to serve the best industry-based solutions to counter the real-world problems. Headquartered in Armonk, New York, IBM research has defined the future of information technology with the help of over 3,000 researchers working relentlessly in 12 labs located round six continents.

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Posted in News By TMB Editorial   Date May 12, 2020

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