UM, the global marketing agency network of IPG Media brands, announced the launch of ALL IN FOR SMALL: an IPG Marketing Collective, an UM-led project to help U.S. small businesses survive and potentially succeed in the face of the pandemic. The wider Stand for Small coalition of UM’s American Express clients is contributing content and expertise, bringing together a growing community of U.S. companies from different industries, providing practical help to small businesses through the COVID-19 crisis and beyond. ALL IN FOR SMALL offers a user-friendly, all-in-one content hub to find the latest information on the impact of COVID-19 for small businesses. The platform includes UM and other IPG agencies webinars, playbooks, and thought leadership pieces on topics such as: behavioural change in consumers, the process of thinking about innovative ideas, a successful way of strategizing e-commerce and creating a healthy atmosphere for new employees

ALL IN FOR SMALL has been developed by UM and its Innovation Division. IPG Media Lab will bring new content to the website on a weekly basis in collaboration with the IPG sister agencies Kinesso, R / GA, Momentum, United Minds and Octagon.

Trish Chuipek, Global Chief Client Officer of UM, said that ALL IN FOR SMALL Platform leverages the collective knowledge of professionals across the IPG network and their partners to provide all the tools and services needed by American small businesses. They’re all for small at UM and IPG, because they believe that the backbone of small companies in their communities is really small. They hope that the platform will be useful for small business owners to navigate the ‘new standard,’ which will lead to better results for their businesses.

About UM

UM is a global media agency dedicated to delivering great results to consumers. They offer real-time research through the transformative power of business analytics and data intelligence. By creating moments that matter to the media, they are delivering art to create momentum for brands. UM operates in over 100 countries, with over 5,000 people innovating on a worldwide network of customers. A network of companies including Accenture, American Express, BMW, ExxonMobil, Coca-Cola, Fitbit, GoPro, Johnson and Johnson, Strauss & Co. Levi Sony, Spotify & Hershey Company.

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The Media Bulletin (TMB) is a diversified publisher and a digital media service company. Consistently at the forefront of innovation and technological advancement, TMB endorses digital technology to provide unique experiences to its audience through news, objective-oriented research and articles, and industry expert commentary.

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