The essential omnichannel store solution provider, NewStore announced that Burton Snowboards, renowned for its industry-leading products for snowboarding and the snowboard lifestyle, will be running its stores on the NewStore Omnichannel Platform. Burton store guides will benefit from a more intuitive front-end experience, with a mobile point of service (mPOS) and inventory and fulfillment solutions that’s available on iPhone apps. It will also allow the snowboarding company a single unified view of its ecommerce and store operations at both the retail and HQ level, as the NewStore platform seamlessly connects with Salesforce Commerce Cloud.

The first cloud platform that provides Omnichannel-as-a-Service, NewStore, integrates customer, transaction, and inventory data with an omnichannel order broker making that data available in real-time on intuitive store associate apps. Complete mobile point of service allows associates to deliver exceptional personalized brand experiences through endless aisle, mobile checkout, inventory management, store fulfillment, and clientele. 

Burton would utilize platform features such as Omnichannel Order Broker, Mobile Checkout, Endless Aisle, Inventory Management, Store Fulfillment, Clienteling and Salesforce Integration.

Josee Larocque, Senior Vice President, Burton Snowboards, stated that with the company looking to reopen stores in North America following the COVID-19 pandemic, a strategic roadmap item in our plan would be to run all stores on NewStore’s platform and focus on our DTC business enhancing omnichannel customer experience. NewStore will completely transform the way they run their stores, as it facilitates their associates to provide customers the best possible experience with inventory, product, and customer data at their fingertips.

Stephan Schambach, Founder and CEO, NewStore said “As Burton reopens stores globally, it is able to serve customers safely and efficiently.” He further added that the impact of the pandemic on the retail industry is what fuelled and accelerated the need for omnichannel presence and a more integrated digital strategy.

About NewStore

NewStore is the essential omnichannel store solution for enterprise retailers and delivers Omnichannel-as-a-Service. It is the first platform combining mobile POS, an omnichannel order broker, and inventory management. Also store operations from endless aisle to mobile checkout to fulfillment are executed on intuitive iPhone apps, creating a joyful shopping experience for the consumer and associate alike. NewStore boasts of customers such as ANINE BING, Burton Snowboards, Decathlon, GANNI, Outdoor Voices, and UNTUCKit. 

Learn more at

About Burton Snowboard

Founded in 1977 by the late Jake Burton Carpenter in Vermont, Burton is the world’s leading snowboarding company known for its fierce promotion of the sport. Today the brand designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear, and layering as well as year-round apparel, packs/bags, and accessories. With offices in Austria, Japan, Australia, Canada and China and 66 Burton stores around the world including flagship, outlet, and partner stores, it is a sustainability leader within the outdoor and winter sports industries. 

For more information on Burton, head to

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