MOLOCO, a pioneer in mobile marketing growth solutions and machine learning, recently announced that it has raised $1 billion in funding from Shinhan GIB, an investment banking subsidiary of South Korea’s Shinhan Financial Group, as well as many other existing and new investors. The company is presently profitable, with an annual profit operating margin of over $400 million, and has grown by an average of 180 percent every year for the past four years.
One of the Managing Directors at SAMSUNG Ventures America commented that the mobile advertising environment is becoming extremely data-driven, and no one does it better than MOLOCO. MOLOCO’s machine learning-powered systems deliver mobile enterprises the advantage they need to grow and flourish in today’s data-driven mobile landscape, whether it be for programmatic user acquisition or intelligent monetization, as a fully managed service or an in-house regulation of their data.
MOLOCO’s advertising reach has experienced tremendous growth, prompting the funding. Since 2018, the company has processed over 100 trillion bid requests on behalf of its advertising partners, and it now serves over 13 billion ad impressions per month. MOLOCO’s platform reaches almost 10 billion global systems each month via 5.58 million publisher apps, which include big names like Playrix, Nexon, Netmarble, and others.
According to industry measurement companies such as Singular, that regarded MOLOCO as the seventh strongest overall ad platform in its 2021 Singular ROI Index, and AppsFlyer, which regarded MOLOCO in the top 10 on its AppsFlyer Performance Index XII for multiple verticals, which include Recognition on both Android and iOS, Retention for both Gaming and Non-Gaming, and its overall efficiency, MOLOCO is a highest-performing media source. MOLOCO’s development is significant has been driven by global expansion, with significant growth in Asia-Pacific, Europe, and North America, as well as category growth, with the corporation seeing massive development in non-gaming categories like Commerce, Medical care, Dating, Transport, Media, and more.
MOLOCO helps mobile businesses grow quickly and sustainably by providing machine learning and programmatic advertising solutions. The MOLOCO Engine is an advertising and monetization infrastructure suite that allows developers to enhance their own advertising functionalities by leveraging MOLOCO’s proprietary machine learning algorithms. MOLOCO Cloud, which will be available in September 2020, provides marketers with complete control over their programmatic advertising operations via self-serve functionality, allowing them to bring their mobile marketing in-house.
Ikkjin Ahn started the company in 2013 with the goal of enabling mobile businesses to thrive by converting data into advertising productivity. Ahn has gathered leading talent from Google, Twitter, Amazon, and other major technology organizations to assist build the perfect machine learning algorithms in the advertising industry. He previously worked as YouTube’s first monetization machine learning engineer and was the Big Data team lead for Android.
MOLOCO is a programmatic advertising company that helps mobile businesses leverage the power of their data to achieve rapid and long-term success. The company, which was established in 2013, provides a full package of specialized advertising services to assist mobile companies improve the effectiveness of their acquiring, preservation, and monetization efforts. MOLOCO Cloud is a highly regarded cloud platform with a reach of nearly 10 billion devices. MOLOCO has offices in San Francisco, London, Seoul, Seattle, Singapore, and Tokyo and is headquartered in Silicon Valley.
For more information, visit http://www.moloco.com