Unacast, the leading location data firm, is now accessible to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data portfolio. Quant funds, insurance companies, and other financial institutions will be able to use Unacast’s data to investigate foot traffic, migration patterns, and new markets.

To inform investment and risk models, quantitative analysts often use a variety of different data streams. The purpose is usually to inform decision-making, identify change, or quantify effects over time or space. Specific needs differ by industry. For hedge funds, real estate investors, and the public sector, location as an alternative data source can provide a lot of value in these cases.

Alt-data stream is commonly used in the following cases:

1. Measuring foot traffic and mobility in the vicinity of stores or other brand locations.

2. Comparing trends in pandemic-restricted and non-restricted area.

3. Estimating the impact of migration and economic flows into and out of large cities.

4. Recognizing the consequences of social isolation.

5. Identifying new areas of opportunity and growth.

Thomas Walle, Co-Founder and CEO of Unacast believes that interest in location data has increased across numerous industries since the start of COVID. They sought to make it as simple as possible for fund managers, equity funds, financial institutions, and others to consume location and incorporate it into their models.

Bloomberg Enterprise Access Point is a web-based data marketplace that enables Data License clients to find, access, and use high-quality, market-leading material from Bloomberg and third-party suppliers. Bloomberg announced its alternative data offering extension in September 2020, marking a three-fold rise in the number of third-party alternative data vendors since the product’s launch in February 2019.

About Unacast

Unacast is a human mobility data startup dedicated to better understanding how people travel throughout the world. The Real World Graph® provides the most precise knowledge of human activity in the actual world and is used by sophisticated and data-driven commercial real estate professionals, retailers, researchers, analysts, and data scientists.

For more information, visit https://www.unacast.com/

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