TripleLift, one of the world’s largest advertising technology platforms, recently announced that it had registered a strategic partnership with Vista Equity Partners to receive a majority investment. Vista, a leading international investment group, centered on enterprise software, data, and technology-enabled businesses, will assist TripleLift in accelerating worldwide growth and driving further innovation.

Eric Berry, Co-Founder, and CEO of TripleLift, stated that They’ve grown into an industry leader in advertising technology, and they’re looking forward to another chapter. When searching for an investment partner, they prioritized a deep understanding of the industry and a readiness to invest in their portfolio of innovative, high-growth products. Vista is the right match.

TripleLift, founded in 2012, is pioneering the next generation of programmatic advertising by creating new ad formats and enabling new marketplaces that monetize publishers worldwide. The company rose to popularity as the pioneer in Native programmatic advertising, widened its services to include display and video, and is now launching groundbreaking Connected TV products. Over 80% of the comScore 100 publishers, 100% of the Top 20 Demand Side Platforms (DSPs), and 100% of the AdAge Top 100 advertisers function with TripleLift. Over 40 trillion ad transactions were processed by TripleLift last year across computers, smartphones, and linked television.

Michael Fosnaugh, Co-Head of the Vista Flagship Fund and Senior Managing Director, stated that TripleLift has effectively developed and implemented multiple new markets since its launch. In each case, they have generated significant value for an entire ecosystem of businesses, including brands, publishing houses, and partner organizations. They are proud to be associated with Eric and his team to help them scale their company.

Rod Aliabadi, Managing Director at Vista Equity Partners, commented that they look forward to prolonged market leadership in programmatic. They would further catalyze their CTV opportunity and build upon their expansion into target global markets across Asia and Europe due to our partnership with TripleLift.

The agreement should be concluded in the second quarter of 2021. Eric Berry will proceed to serve on the Board of Directors and as CEO. True Ventures and Edison Partners, two of TripleLift’s initial investors, have decided to stay on board. TripleLift’s exclusive financial advisor is Centerview Partners LLC, and its legal counsel is Goodwin Procter LLP and Reitler Kailas and Rosenblatt LLC. Vista has hired JP Morgan as its financial advisor and Kirkland & Ellis LLP as its legal counsel.

About TripleLift

TripleLift is a technology company focused on the intersection of creativity and media. It is one of the worlds’ fastest-growing ad tech companies. Its focus is to enhance advertising for everyone—content owners, advertising companies, and consumers—one medium at a time by reinventing ad placement. TripleLift is heading the next generation of programmatic advertising  right from Computer to television with direct inventory sources, diverse product lines, and scale-ready creativity using Computer Vision technology. TripleLift had grown at a rate of more than 70% for five years in a row as of January 2021.

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About Vista Equity Partners

As of September 30, 2020, Vista was a leading global investment firm with over $73 billion in assets under management. The firm invests exclusively in enterprise software, data, and technology-enabled organizations across private equity, credit, public equity, and permanent capital strategies. It focuses on creating long-term market value to benefit its global ecosystem of investors, businesses, consumers, and workers. Vista’s investments are backed by a substantial long-term capital base, expertise in structuring technology-related transactions, and tried-and-true management techniques that help drive long-term growth. Vista believes that technology’s transformative power is the key to a better future – a healthier planet, a more innovative economy, a more diverse and inclusive community, and a more expansive path to prosperity.

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