BlueConic, the world’s leading pure-play customer data platform (CDP), will moderate a discussion with Dennis Publishing titled, “How Dennis Publishing Made First-Party Data Core to its Business Transformation” at the MarTech Fall Conference. The presentation will show how the company uses first-party data to inform audience engagement and drive growth in all business areas, including… Read More »
BrandMaker is the leading software provider of marketing resource management and work management applications. Gartner Market Guide for Marketing Work Management Platforms has recognized BrandMaker as a Representative Vendor in the Sophisticated Work Management Category for Marketing. Gartner defines the prestigious MWM platform as the work management platforms that are robust in features and functionality… Read More »
Mobile marketing is the easiest and yet the most profitable way to get more customer engagement. The report suggests that an average user spends more than 3 hours per day browsing on the smartphone. This habit creates a significant market opportunity. But engaging customers is not a piece of cake! There are multiple strategies and… Read More »
According to Dela Quist, “To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online, or engage with social media.” The quote becomes more relevant as research suggests an average of 111 emails gets dropped in a customer’s inbox. This data can be used as… Read More »
The presence of 3.8 billion email users worldwide creates an excellent opportunity for B2B email marketing platforms. Email marketing has been proved to be one of the most prominent sectors to improve business and customer engagement. 61% of customers want brands to provide the information through email, and 49% of users confirm interest for promotional… Read More »
Artificial Intelligence, machine learning, along with predictive analytics, are not so new from the technological prospect. But the use of it in the marketing process has reached the high, recently. The big companies take advantage of AI and ML to enhance marketing strategies and workflows. The power of AI helps a marketer personalize and predict… Read More »
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