A leading social listening and analytics company, Talkwalker, has recently announced an official collaboration with world-leading question and answer platform Quora. Quora’s data will be available amongst Talkwalker’s many data sources, such as its social media platforms, forums, and news sites, and over 150 million blogs. Quora has user-generated content and it will be free to use and monitor for the Talkwalker users.
Talkwalker uses the social media platform’s advanced analytical support to identify the micro-influencers, research niche audiences, and get hold of the most popular questions and answers for content identification.
More than 300 million people visit Quora each month for research material, product evaluation, tips, and learn more about the world. Owing to 5 years of Quora data being available in Talkwalker, the users of Talkwalker will have access to an unused source of insights for their brand strategy.
Jeremy Bernier, VP of Partners and Alliances at Talkwalker said that Quora data is unique, and has a transparent user network, with millions of questions updated daily. The long format answers dive deep into consumer feedback. With Talkwalker, PR and marketing professionals will now monitor and analyze Quora data to circulate consumer and industry knowledge that will inform about the brand and content strategy.
Brendan Weitz, Head of the Product Partnerships at Quora, shared the experience of the collaboration. He said they are excited to offer Talkwalker’s customers the ability to derive insight from the millions of qualities, long-form conversations happening on Quora every day, and take action on this insight from research, content, and advertising standpoint. This is the first time the Quora opened up for a technology platform like Talkwalker. They are excited to see the different use cases of Talkwalker clients and how it helps them drive within their organizations.
Talkwalker is a global social listening and analytics company known for state-of-the-art social media analytics and AI-powered technology. It monitors and analyzes online conversations in real-time, across social networks, news websites, blogs, and forums in 187 languages. It has over 2,000 brands and agencies to optimize the impact of their communication efforts. Talkwalker helps companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
For more information, visit: https://www.talkwalker.com