Thanks to the smart suggestions and intuitive experiences provided by pioneers like Netflix and Amazon, customers today expect brands to understand their needs and communicate accordingly.
How PIM enables a Personal Touch to the Customer Journey?
Marketing Technology Stack: High-Time to Evaluate if the Value is Delivered as Promised
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings hat have value for customers, clients, partners, and society at large.
Artificial Intelligence and Marketing Technology Challenges and Opportunities
My lifelong passion is the impact of technology on all aspects of human life, and the work I have involved myself in has primarily revolved around how disruptive enabling
The Race For Digital Identity
In the last two years, due to the pandemic, which has increased interactions for fully digital channels, digital identity has won great attention from banking and financial players. There are many initiatives, public and private, proposing to customers digital
The Future Of Tracking User Data
Every article about digital advertising nowadays seems to either bemoan or celebrate the demise of cookies. Articles careen between opinions, finger-pointing and technology alternatives. What, in the end, will happen?
Analytics changes the World
You probably have something in common with Garry Kasparov and Lee Se-dol – you are outstanding at what you do, but a machine can do it better. Today there are few tasks where a machine cannot outperform a human with regards to time, cost, and quality. This is in itself nothing
Companies keep Revolutionizing the Customer Experience with AI
In the era of cutting-edge technologies and the COVID-19 pandemic, companies are striving to use the most advanced technologies to offer a more efficient service
High Tech, Low Touch: A Vision of AI-Powered FinCrime Compliance
Financial crimes have been rising exponentially across the globe – not just in volumes, but also in terms of complexity and sophistication, with an estimated USD 2 trillion or more siphoned off through money
Digital Education For All – Is Mobile Learning The Way Ahead?
In 2018, 19-year-old Anita moved from her hometown in Veraval to Mumbai to study at a prestigious undergraduate college to chase her dreams. In 2020, she moved back to Veraval to live with her parents at their farm due to the Covid-19 pandemic. Her college tried to continue operations
Discover How BI Can Maximize Your Digital Marketing Strategies?
With the emergence of Facebook, Instagram, Twitter, Pinterest, and Snapchat, social media networks along with SEO, have become the foundation of marketing strategies for companies of all shapes and sizes. You will be astonished to know that every day
