Digital Education For All – Is Mobile Learning The Way Ahead?

Omkar Pimple

In 2018, 19-year-old Anita moved from her hometown in Veraval to Mumbai to study at a prestigious undergraduate college to chase her dreams. In 2020, she moved back to Veraval to live with her parents at their farm due to the Covid-19 pandemic. Her college tried to continue operations

Discover How BI Can Maximize Your Digital Marketing Strategies?

Tenjit Sharma

With the emergence of Facebook, Instagram, Twitter, Pinterest, and Snapchat, social media networks along with SEO, have become the foundation of marketing strategies for companies of all shapes and sizes. You will be astonished to know that every day

Posted in Guest Articles By Tenjit Dev Sharma   Date December 17, 2020

Customer Experience – A New Brand Mantra


In 2011, in his documentary called the secrets of superbrands BBC’s reporter Alex Riley revealed stunning news about the famous technology brand Apple that came as a surprise to a lot of people in the business world. He discovered that Apple Stimulates ‘Religious’ Reaction In their Fan’s Brains.

Posted in Guest Articles By Rajesh Srinivasan   Date December 9, 2020

How to Conquer New Markets: Five Innovative Real-Life Approaches 

Alexander Lashkov

The global COVID-inspired economic crisis forces companies worldwide to go global to get new revenue streams and diversify the business. However, there is still no real “global” market; instead, companies deal with dozens of local markets that can differ greatly.

Posted in Guest Articles By Alexander Lashkov   Date November 3, 2020

McMindfulness: From Tech as Distraction to Tech as a Disciplinarian

Sudip Saha

Technology has permeated through every sphere of our daily life because it simplifies tasks. Every major discovery, invention and innovation in human history is charged with changing the way humans lead their lives this stands true for conditions dating as far back as the discovery

What Marketers Need to Know About Privacy Technology

David Raab

Why should marketers care about data privacy? The primary reason is obvious: because their customers do. Research consistently shows sharp increases in consumer concern about maintaining (or regaining) control over their data. For example, this Ponemon Institute survey-

Evolution vs. Revolution in Digital Self-Service

Innovation and change are required but can be difficult to achieve. Using an evolutionary instead of revolutionary approach, every company can join the new age of digital customer self-service with automated visual solutions. Customer Experience (CX) and Customer Care have always been one of the most critical

Posted in Guest Articles By Yossi Abraham   Date October 19, 2020