What has Competitive Benchmarking been like in Times of Covid-19?


The method of comparing a business to its competitor using a set of criteria is known as competitor benchmarking. Benchmarking is used to equate the company’s success to that of its rival over time.  Companies utilise this data to figure out what constitutes “best” practise for specific criteria and then compare it to their own… Read More »

Reimagining, Recreating and Restoring our Ecosystem on World Environment Day 2021

World Environment Day

For far too long, humans have been exploiting and destroying the ecosystem. Statics show the alarming rate at which our planet is losing the forest area. According to a report published by the United Nations Food and Agriculture Organization, approximately 420 million hectares of forest have been lost to conversion to other land uses since… Read More »

Is Live Chat Important for Online Businesses?


Earlier, we communicated via cell phones or emails, but modern technology has offered us with more effective and easy options. In recent times, Live Chat is widely regarded as a critical component of a company’s customer-communication strategy. It facilitates contact and allow consumers to receive a timely response to their concerns. As a result, it… Read More »

Artificial Intelligence Is the Key to Accurate Sales Forecasting in 2021 and Beyond

Sales Forcast

Sales Forecasting is highly crucial, regardless of the business you’re running. It assists organizations in safeguarding themselves by detecting and resolving conflicts in advance. Sales forecasting aids businesses in planning by estimating potential market growth and, as a result, assisting them in shaping their business model. This crucial sales forecasting process also helps companies make… Read More »

World Day for Safety and Health at Work 2021: How to Anticipate, Prepare & Respond to Crises


Ever since emerging as a global crisis in February 2020, the COVID-19 pandemic has had unfathomable effects everywhere. The pandemic has clawed at nearly every aspect of work. Informal economy workers have turned out to be particularly vulnerable because most of them lack social protection and don’t have access to quality health care. While the… Read More »

Affiliate Marketing: A Cost-effective Channel for Brands during COVID-19

Affilate Marketing

Affiliate marketing has become a vital inclusion in the marketing strategy for companies. Essentially, affiliate marketing is a process in which brands (or advertisers) use affiliate channels to advertise their products. Affiliates are also referred to as publishers. The affiliates use the brand website, product, service, or promotional links to prompt more clicks from potential… Read More »

Celebrating Ingenius Minds with World Creativity and Innovation Day 2021


“Creativity is the power to connect the seemingly unconnected” – William Plomer. Have you ever wondered how everything around us is a product of creative minds thinking differently, innovative minds that challenge the norm and like taking risks? Creativity is what makes the world go ‘round. There’s no universal understanding of creativity because the concept… Read More »

The Big Debate In Digital Marketing: Paid Marketing Vs. Organic Marketing


Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”… Read More »

Top 26 Social Media Management Tools For Marketers in 2021


The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insight’s report showed a whopping 43% upsurge in the time people spend on social networks daily. Given that 50% of the… Read More »

What is an Email Signature & Why It’s Important for Sales and Marketing in 2021?

Email Sig

How much importance does an email hold in your business processes? Probably, more than you think. The email has come a long way, having its separate branch of marketing. Despite the fact that email has been around for decades, advertisers and salespeople are continually trying to remain on top of their never-ending inboxes. According to… Read More »