The Big Debate In Digital Marketing: Paid Marketing Vs. Organic Marketing

Digital

Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”… Read More »

Top 26 Social Media Management Tools For Marketers in 2021

SMM

The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insights’ report showed a whopping 43% upsurge in the time people spend on social networks daily. Given that 50% of the… Read More »

What is an Email Signature & Why It’s Important for Sales and Marketing in 2021?

Email Sig

How much importance does an email hold in your business processes? Probably, more than you think. The email has come a long way, having its separate branch of marketing. Despite the fact that email has been around for decades, advertisers and salespeople are continually trying to remain on top of their never-ending inboxes. According to… Read More »

The Differences Between Programmatic and Display Network Advertising You Never Knew About!

Display ads

The digital marketing industry is growing by the minute. Every year, the industry comes up with new technologies and methods. Such growth ultimately results in an influx of new and unique tactics and tools at the disposal of advertisers and performance marketers.  This, for the most part, is a good thing, but what happens when… Read More »

Here’s How You Can Celebrate World Backup Day

WBD

World Backup Day is celebrated worldwide every year on March 31. This important day serves as a reminder to every technology-reliant person to protect all their precious digital documents. World Backup Day is a day for the masses to learn about the ever-increasing role of data and the significance of regular backups.  Today’s world is… Read More »

What is the Internet of Behavior?

Internet of Behavior

Internet of Things (IoT) has immersed in our everyday lives. These devices are everywhere with us, from wearable technologies that track your fitness 24/7 to electrical devices in our homes. The shift to mobile devices has turned how we interact with the world around us. By 2027, the global Internet of Things (IoT) market can… Read More »

International Day of Forests 2021

Forest Day

Since 2012, the United Nations General Assembly has proclaimed March 21 as International Day of Forests. The Day raises awareness and celebrates all types of forests. The Food and Agriculture Organization of the United Nations (FAO) and United Nations Forum on Forests (UNFF) organize the Day, collaborating with Governments, the Collaborative Partnership on Forests, and… Read More »

How Behavioral Biometrics Prevents Online Banking Frauds?

How Behavioral Biometrics Prevents Online Banking Frauds?

For businesses navigating the digital age, fraud is a huge issue. Cybercriminals exploit companies in every industry, using account takeover, social engineering, and user impersonation techniques to access customers’ bank accounts. Online payment frauds increased in the year 2017 following a downswing earlier in the decade, according to the 2018 Association of Financial Professionals payments… Read More »

Marketing Predictions Based on Mobile Apps Trends 2021

Mobile Apps

The process of designing marketing strategies to reach your users at any point of the marketing funnel is known as Mobile App Marketing. It’s the process of keeping the app users engaged during their entire experience with it, such as when they first discover it, download it, go through the onboarding process, and remain engaged.… Read More »

How Can Gamers Benefit Your Social Media Audience Strategy?

Since the start of the pandemic, the gaming industry is booming, providing billions of people the source of relaxation and entertainment. The continued lockdowns and social distancing norms have already disrupted people’s lives and mental health. To deal with this dilemma, people are getting more engrossed in fun activities like video games. At the moment,… Read More »