Affiliate Marketing: A Cost-effective Channel for Brands during COVID-19

Affilate Marketing

Affiliate marketing has become a vital inclusion in the marketing strategy for companies. Essentially, affiliate marketing is a process in which brands (or advertisers) use affiliate channels to advertise their products. Affiliates are also referred to as publishers. The affiliates use the brand website, product, service, or promotional links to prompt more clicks from potential… Read More »

The Big Debate In Digital Marketing: Paid Marketing Vs. Organic Marketing

Digital

Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”… Read More »

Top 26 Social Media Management Tools For Marketers in 2021

SMM

The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insight’s report showed a whopping 43% upsurge in the time people spend on social networks daily. Given that 50% of the… Read More »

What is an Email Signature & Why It’s Important for Sales and Marketing in 2021?

Email Sig

How much importance does an email hold in your business processes? Probably, more than you think. The email has come a long way, having its separate branch of marketing. Despite the fact that email has been around for decades, advertisers and salespeople are continually trying to remain on top of their never-ending inboxes. According to… Read More »

The Differences Between Programmatic and Display Network Advertising You Never Knew About!

Display ads

The digital marketing industry is growing by the minute. Every year, the industry comes up with new technologies and methods. Such growth ultimately results in an influx of new and unique tactics and tools at the disposal of advertisers and performance marketers.  This, for the most part, is a good thing, but what happens when… Read More »

Marketing Predictions Based on Mobile Apps Trends 2021

Mobile Apps

The process of designing marketing strategies to reach your users at any point of the marketing funnel is known as Mobile App Marketing. It’s the process of keeping the app users engaged during their entire experience with it, such as when they first discover it, download it, go through the onboarding process, and remain engaged.… Read More »

How Can Gamers Benefit Your Social Media Audience Strategy?

Since the start of the pandemic, the gaming industry is booming, providing billions of people the source of relaxation and entertainment. The continued lockdowns and social distancing norms have already disrupted people’s lives and mental health. To deal with this dilemma, people are getting more engrossed in fun activities like video games. At the moment,… Read More »

Top 7 Ways to Use Machine Learning in Digital Marketing

digital Marketing

One of the industry’s significant innovations is Artificial Intelligence tools that streamline processes and make businesses more effective. Artificial Intelligence (AI) and Machine Learning (ML) are two separate entities that complement each other well. While artificial intelligence aims to harness certain aspects of thinking, Machine Learning helps people solve problems efficiently. According to QuanticMind, 97%… Read More »

Omnichannel Trends to Look for in 2021: Future of Retail

Omnichannel Trends

Omnichannel Retail The past year brought massive changes to customers’ shopping behavior, and meeting these increased expectations is now a necessity for retail store owners to fulfil. According to a recent study, 41% of customers have shifted to online shopping during the Covid-19 crisis. The pandemic rules also restricted companies from using traditional marketing approaches.… Read More »

Emerging Video Marketing Trends of 2021

video Marketing

Video is one of the most common marketing techniques, which has lasted for many years since television was invented. With the changing trends and the emergence of technology, video marketing is getting popular among Gen-Z. In this article, we will focus on Emerging Video Marketing trends in 2021. The rise in technology, AI, business analytic and… Read More »