Top 7 Ways to Use Machine Learning in Digital Marketing

digital Marketing

One of the industry’s significant innovations is Artificial Intelligence tools that streamline processes and make businesses more effective. Artificial Intelligence (AI) and Machine Learning (ML) are two separate entities that complement each other well. While artificial intelligence aims to harness certain aspects of thinking, Machine Learning helps people solve problems efficiently. According to QuanticMind, 97%… Read More »

Omnichannel Trends to Look for in 2021: Future of Retail

Omnichannel Trends

Omnichannel Retail The past year brought massive changes to customers’ shopping behavior, and meeting these increased expectations is now a necessity for retail store owners to fulfil. According to a recent study, 41% of customers have shifted to online shopping during the Covid-19 crisis. The pandemic rules also restricted companies from using traditional marketing approaches.… Read More »

Emerging Video Marketing Trends of 2021

video Marketing

Video is one of the most common marketing techniques, which has lasted for many years since television was invented. With the changing trends and the emergence of technology, video marketing is getting popular among Gen-Z. In this article, we will focus on Emerging Video Marketing trends in 2021. The rise in technology, AI, business analytic and… Read More »

Customer Data Management: How to Collect Customer Data Correctly?

Customer Data

Data is one of the most valuable resources for businesses. The more information you have about your customer’s interests and needs, the better service you can provide. When the Covid-19 outbreak has disrupted lives in today’s situation, it is even more crucial to know your customers in their current state of mind to meet and… Read More »

How to Kick-Start your IGTV strategy for boosting your business in 2021?


Get to know the power of IGTV Every business now and then complains about missing out on establishing themselves on famous video streaming platforms like YouTube. As the ones already established reap the benefits of maintaining a loyal customer base, best promotion for products/services, and most importantly, delivering the content that glorifies the company. Well,… Read More »

Discover the Real Potential of Exit-Intent Pop-ups


If you aren’t able to gather leads from your visitors before they leave your page, or you want to share the last piece of content with them before they bounce on another website to regain attention. Then you are about to find out the solution to this problem. One of the proven solutions to this… Read More »

Deliver Better Customer Experience by Using Customer Data Management

Customer Data Management

These days every business organization focuses on improving their customers’ experience, and, for this, technology plays a vital role. Technology helps in delivering products and services to achieve that. From the business point of view, the year 2020 experienced many limitations in resources and workloads because of the Covid-19 pandemic. The one thing that has… Read More »

Evolution of Customer Data Management for Stronger Customer Experiences in 2020

Database Management

The Covid-19 crisis has forced businesses to embrace technology to provide a unified customer experience. The pandemic restrictions have had a significant impact on consumer behavior. It is crucial to deliver a better customer experience in these challenging times. During the pandemic year 2020, business isn’t about what you are selling; it’s about what customers… Read More »

The Boom of E-Commerce Sales This Christmas Season: What We Know and What to Expect?

Christmas Season

If there were one word that could describe the year 2020, it would be “unpredictable.” With the COVID vaccine steadily seeing the light of the day, Christmas fiasco is soon set to take over the online shopping space. Even with the unprecedented times still looming over customers’ heads, holidays remain an exciting time to browse… Read More »