What has Competitive Benchmarking been like in Times of Covid-19?


The method of comparing a business to its competitor using a set of criteria is known as competitor benchmarking. Benchmarking is used to equate the company’s success to that of its rival over time.  Companies utilise this data to figure out what constitutes “best” practise for specific criteria and then compare it to their own… Read More »

What is an Email Signature & Why It’s Important for Sales and Marketing in 2021?

Email Sig

How much importance does an email hold in your business processes? Probably, more than you think. The email has come a long way, having its separate branch of marketing. Despite the fact that email has been around for decades, advertisers and salespeople are continually trying to remain on top of their never-ending inboxes. According to… Read More »

Discover the Real Potential of Exit-Intent Pop-ups


If you aren’t able to gather leads from your visitors before they leave your page, or you want to share the last piece of content with them before they bounce on another website to regain attention. Then you are about to find out the solution to this problem. One of the proven solutions to this… Read More »

Data-Driven Email Marketing is the Future of Marketing Strategy

Email Marketing

According to Dela Quist, “To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online, or engage with social media.” The quote becomes more relevant as research suggests an average of 111 emails gets dropped in a customer’s inbox. This data can be used as… Read More »

Top 10 B2B Email Marketing Trends in 2020 for Better Customer Engagement


The presence of 3.8 billion email users worldwide creates an excellent opportunity for B2B email marketing platforms. Email marketing has been proved to be one of the most prominent sectors to improve business and customer engagement. 61% of customers want brands to provide the information through email, and 49% of users confirm interest for promotional… Read More »

AI in Email Marketing: Can AI Upgrade Future Email Marketing Strategy?

Email Marketing

Artificial Intelligence, machine learning, along with predictive analytics, are not so new from the technological prospect. But the use of it in the marketing process has reached the high, recently. The big companies take advantage of AI and ML to enhance marketing strategies and workflows. The power of AI helps a marketer personalize and predict… Read More »