How to Kick-Start your IGTV strategy for boosting your business in 2021?


Get to know the power of IGTV Every business now and then complains about missing out on establishing themselves on famous video streaming platforms like YouTube. As the ones already established reap the benefits of maintaining a loyal customer base, best promotion for products/services, and most importantly, delivering the content that glorifies the company. Well,… Read More »

Social Distancing and Why it Presents an Opportunity for Marketers during COVID-19?


The business landscape is evolving at a faster pace than some organizations can adapt. The operations of most departments within an organization have been disrupted during this COVID-19 outbreak. There is an overwhelming need to optimize supply chains; digital transformation has become a priority. Marketers are also faced with a quandary about how to implement… Read More »

Omnichannel Marketing Strategies during Covid-19

Omnichannel Marketing

What is Omnichannel Marketing? Omnichannel marketing is a cross-channel marketing approach that aligns content strategy across different marketing channels to provide customers an integrated shopping experience.  It incorporates point-of-sale, in-store, traditional, digital channels, and online experiences. Because modern customers are no longer dedicated to a single channel, omnichannel marketing provides a unified buying experience regardless… Read More »

How Can Marketing Leaders Manage the Impact of Coronavirus (COVID-19)?

impact of Covid19

The spread of Coronavirus is at its highest peak and businesses worldwide are taking the brunt of it. Around the globe, businesses are closing down and companies going bankrupt due to various restrictions put-up by the Government for the safety of their citizens. With social distance and remote work becoming the new normal, it is… Read More »