What is Sales Enablement and Why is it Significant in 2020?


Sales have evolved, so has the buyer’s journey, and that too in the most dramatic way possible. Google, in its well-known Zero Moment of Truth (ZMOT) whitepaper, told the world how buyers, now more than ever, are conducting thorough research about the product or service. As a result, they are equipped with smart questions, buying criteria, and well-thought-out… Read More »

Why Webinar is one of the Key Mar-Tech Channels for Sales Expansion?


In this uncertain time of the COVID-19 pandemic, the instincts and traditional approaches of sales representatives have been limiting the sales; it’s hard to sell with uncertain economic conditions like these. The sales team needs to learn new strategies and skills, to deal with this situation. A webinar can be an effective tool and a… Read More »

How Can Marketing Leaders Manage the Impact of Coronavirus (COVID-19)?

impact of Covid19

The spread of Coronavirus is at its highest peak and businesses worldwide are taking the brunt of it. Around the globe, businesses are closing down and companies going bankrupt due to various restrictions put-up by the Government for the safety of their citizens. With social distance and remote work becoming the new normal, it is… Read More »

The Future of Consumer Data Trends

Data Trends

“If you try to sell to everyone, then you’ll end up selling to no-one.” If you are not out there talking to a specific group of people, there’s a good chance your message will be lost drowning in the sea of unfocused noise. Targeting a particular market does not mean that you must neglect the… Read More »

How Mobile Apps Can Keep Boosting Your Customer Experience ?


Mobile marketing is the easiest and yet the most profitable way to get more customer engagement. The report suggests that an average user spends more than 3 hours per day browsing on the smartphone. This habit creates a significant market opportunity. But engaging customers is not a piece of cake! There are multiple strategies and… Read More »

Data-Driven Email Marketing is the Future of Marketing Strategy

Email Marketing

According to Dela Quist, “To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online, or engage with social media.” The quote becomes more relevant as research suggests an average of 111 emails gets dropped in a customer’s inbox. This data can be used as… Read More »

Top 10 B2B Email Marketing Trends in 2020 for Better Customer Engagement


The presence of 3.8 billion email users worldwide creates an excellent opportunity for B2B email marketing platforms. Email marketing has been proved to be one of the most prominent sectors to improve business and customer engagement. 61% of customers want brands to provide the information through email, and 49% of users confirm interest for promotional… Read More »

AI in Email Marketing: Can AI Upgrade Future Email Marketing Strategy?

Email Marketing

Artificial Intelligence, machine learning, along with predictive analytics, are not so new from the technological prospect. But the use of it in the marketing process has reached the high, recently. The big companies take advantage of AI and ML to enhance marketing strategies and workflows. The power of AI helps a marketer personalize and predict… Read More »