Netizens have been familiar with the idea of Search Engines since the past decade. A lot has evolved in terms of the internet in these years with major technologies taking the lead in developing access to it. The term ‘Google it’ has therefore become synonymous with any research people do today. Search Engine Optimization, the… Read More »
A podcast seems like a simple enough word, but several opportunities and applications are attached to it. Podcasting has become a trend in markets because of the ease of hosting and listening. From younger to old folk, many have their list of favorite podcasts and hosts. Podcast content has been growing, with hosts and producers… Read More »
The first few names that come to mind when we think of Social Media Marketing and the best channels to engage with our ideal customers are Facebook(2.6 billion monthly active users), Instagram(1 billion monthly active users), and Twitter(300 million monthly active users). Despite the impressive numbers of users on these platforms, some organizations continue to… Read More »
Affiliate marketing has become a vital inclusion in the marketing strategy for companies. Essentially, affiliate marketing is a process in which brands (or advertisers) use affiliate channels to advertise their products. Affiliates are also referred to as publishers. The affiliates use the brand website, product, service, or promotional links to prompt more clicks from potential… Read More »
Marketing experts prioritize being prominent at the top of consumer search pages because it yields the highest return on investment. There are two ways to attain maximum visibility on search engines: organic marketing and paid marketing. Well, the answer to the question “which one is better?” is quite simple, “It depends on your marketing goals.”… Read More »
The social media landscape of businesses is evolving quickly since COVID-19 came into the picture in December 2019. With more and more companies embracing some remote working style, it is no surprise that Smart Insight’s report showed a whopping 43% upsurge in the time people spend on social networks daily. Given that 50% of the… Read More »
Since the start of the pandemic, the gaming industry is booming, providing billions of people the source of relaxation and entertainment. The continued lockdowns and social distancing norms have already disrupted people’s lives and mental health. To deal with this dilemma, people are getting more engrossed in fun activities like video games. At the moment,… Read More »
One of the industry’s significant innovations is Artificial Intelligence tools that streamline processes and make businesses more effective. Artificial Intelligence (AI) and Machine Learning (ML) are two separate entities that complement each other well. While artificial intelligence aims to harness certain aspects of thinking, Machine Learning helps people solve problems efficiently. According to QuanticMind, 97%… Read More »
Omnichannel Retail The past year brought massive changes to customers’ shopping behavior, and meeting these increased expectations is now a necessity for retail store owners to fulfil. According to a recent study, 41% of customers have shifted to online shopping during the Covid-19 crisis. The pandemic rules also restricted companies from using traditional marketing approaches.… Read More »
Video is one of the most common marketing techniques, which has lasted for many years since television was invented. With the changing trends and the emergence of technology, video marketing is getting popular among Gen-Z. In this article, we will focus on Emerging Video Marketing trends in 2021. The rise in technology, AI, business analytic and… Read More »
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